by M.R. Goodhew
Twitter lists are your friend. When people follow you, you start to get a feel for who they are, you may want to add them to a list in order to keep better track of them, or to categorize them under a certain subject that relates to marketing your books and growing your business.
Twitter lists are a great way to keep track of all of the people you want to follow in a specific way. I have lists which include my top re-tweeters, editors, influencers, writing advice, clients, my favorite authors, books I have purchased, and more. Below is a screenshot of where you can find and manage your twitter lists.
You can make lists to keep track of certain people in your network. You may want to make a list of the people who retweet you often. You simply add them to the list you create for them, and then select the list to view the most recent tweets of everyone you have added to the list.
There are two types of twitter lists, there is a public list and a private list. In a public list, anytime someone is added to the list they are notified in their notifications inbox. The notification will tell them that you added them to a list and will tell them what the list is called and send them a link to it. Also, if someone in your network finds any of your public lists interesting, they can subscribe to it and it will be added to their own lists, but you will still maintain control of the list. With a private list, no one can see the list, subscribe to the list, and no one that has been added to the list can see that they’ve been added. Both kinds of lists are helpful when it comes to building an audience and here is why:
With a public list, not only can you separate followers into compartments by how you know them, or what they specialize in, the list could also be used as a resource that your followers find useful which makes you a good person to keep following. Your followers can subscribe to the list and benefit from the content you have gathered there. You can tweet about your list to attract new followers.
I don’t know about you, but I have a hard time keeping track of the people I meet in real life so keeping track of the thousands of twitter followers I’ve connected with is not an easy task. Private lists are great for keeping track of your followers. These private lists can help you differentiate between who your followers are, and what they do. The lists will help you network with them in the future.
What kinds of lists should you create?
Not only can you create lists to keep track of who your followers are and what they do, you can create targeted lists that you can use to build your brand.
One of the ways you can build a targeted list is by searching LinkedIn contact member’s profiles for their twitter handles and then adding them to a list that you’ve created like Publishers, Marketers, Authors, Designers, Editors, or Agents.
In the picture above you can see where on their LinkedIn profile that you can find their twitter handle.
These lists are a great way to categorize your content on twitter and to keep track of your followers in relation to their content or occupation. When you select one of your lists, you will see a feed of all of the most recent tweets from the people you have added to that list.
Finding Twitter Lists
You can do a search for twitter lists by typing “social media lists” into the search box that’s located on the upper right hand side of the page next to your profile picture.
You can search for these lists, view the feed, and select influential list members to see what lists they have that you may want to subscribe to. When you subscribe to a list it will show up in your lists section.
You can create lists for just about anything so have fun! Just remember to monitor your lists regularly. They were designed to make your twitter experience tailored to you and your brand. The lists make it easy for you to steer clear of the normal feed window where you might find a lot of spam, and to focus on what matters to you.
What kinds of lists can you recommend?