When it comes to graphic design you want to make the right connection with potential readers. You want to attract them. Your color scheme is crucial, not only in the design of your book cover but also in the design of your author brand. Your book is a part of your brand so the colors you choose say a lot about what you have to offer on a larger perspective – your brand plays a big part in what will keep readers coming back for more.
The mood of your book is reflected through the color scheme you choose for your cover. This tells potential buyers what your book has in store for them. A mistake many DIY authors make in cover design is choosing a picture that describes the theme of their book, but whose colors lack the ability to reflect the mood.
Your brand tells your audience what themes you have to offer as a writer. It sets the stage for all of your books to come. Your brand should complement your books, your style.
You want both the right images and the right mood to market yourself. Understanding the way colors affect the majority of us will help you know exactly what colors will work best for all of your graphics. I’ve listed genres of books most likely to contain certain colors, but you can use all colors, although some will be more dominant.
Here’s a helpful resource with advice you will want to consider while creating graphics that will work for you…
The psychology of color:
Color speaks to us. Each color ignites an emotional reaction within us. It’s your job to choose the colors that elicit the right emotion in your audience, color speaks for your story louder than you may realize.
It’s been proven in scientific studies that color evokes specific emotions in almost everyone. How our brain perceives what it visualizes is relative to the psychology of color. The way that colors influence our minds is used in marketing to influence our purchasing decisions. The color of your book cover makes the first impact, it sparks a reaction in the potential buyer before they focus in on the image or title. This is your chance to make them look a little closer and not pass you by.
The look of your book is the major influence on a consumer’s buying decision. When it comes to your cover, you will want to get serious. Understanding the psychological impact of the colors you choose is imperative. That decision will make a difference in how many copies you sell or how much attention your marketing attracts.
Check out the following descriptions of how color can affect us. This will be a great help when you start designing.
Romance – Erotica – Cook Books – Non-Fiction: Red is known to elicit strong emotions in almost everyone. It increases passion and intensity and can also increase appetite.
Horror – Thriller – Mystery: Probably because red is the color of blood, it is related to survival, alertness, and safety. Stop signs, for example, are red for safety purposes. Red is also associated with danger.
Graphic designers know that red is known to increase the heart rate, so they use it in their graphics to attract impulsive shoppers. In marketing, red creates a sense of urgency.
Self Help – Romance – Nonfiction: Orange is warm and inviting, it stirs a joyful excitement or intrigue and interest. It also stimulates the mind and offers encouragement. Orange encourages viewers to look on the bright side of things. In marketing, orange is used to influence impulsive shoppers because it encourages them to buy.
Romance – Children’s – Non-Fiction: Yellow can be used in almost any design because it makes people think and grabs their attention. You’ll want to steer clear of using too much yellow because that could cause anxiety. Yellow can also invoke cheerfulness. It represents youthfulness, optimism, and clarity.
Fantasy – Non-Fiction: Green is a warm color that soothes depression. In marketing, green is associated with wealth. This color represents health and calm, especially new growth. It is also a symbol of fertility.
Fantasy – Spiritual – Non-Fiction: In marketing, brown is associated with dependability, reliability, and resilience. Brown is a base color in nature and is great for fantasy books and can be used as back-drop color for them as well as spiritual or some non-fiction books.
Non-Fiction – Spiritual: Blue gives off a sense of confidence and increases productivity. In marketing, most businesses use blue in their brand because it creates a sense of security and trust. It is a calm and safe color that inspires clarity and creativity. Different shades of blue are great for the entrepreneur, and any book cover where its attributes are relative to the theme.
Fantasy – Erotica – Historical Fiction: Women are drawn to purple, it is the color of creativity, mystery, and regeneration. Purple contains the stability of blue and the energy of red. Purple is not a good color for non-fiction marketing because it can influence too much introspection and can be a distraction.
You should never use pure white in design because it will blend into the backdrop of webpages. Use different shades of white for a clean look, to express perfection. This color is mainly used as a secondary color to bring attention to a portion of your design hierarchy.
Just like white, you should never use pure black in your designs for exactly the same reasons. Some webpages and backdrops are pure black, and your design will disappear in them. Lighten your black a bit and mix it with a different color, so at first glance, it will appear to be black but will still stand out on the web.
Black represents a degree of sophistication, mystery, power, and control. Black in your design can also represent a darker nature or negativity.
When you’re choosing your colors, your last step will be to choose a hue or two that highly contrast with your main color pallet. You can use these colors to highlight areas that you want your viewer to focus on or have their focus drawn to. You can also use these colors with your fonts. In fact, fonts are often used for the same effect, to draw the eye by being large or expressive.
Not all of the reasons you’ve read here should be taken into account when choosing your colors for the cover of your book. What you do want to always keep in mind is the theme of your book and what colors will represent that theme the best while also invoking the right response from potential readers.
For author graphics, you’re wanting to set the right mood to attract attention to whatever you are marketing at that time, a blog post, the release of your book, etc.
Good luck with your graphics!
Your feedback is appreciated! Questions and comments are welcome!