Category Archives: Author Marketing Tip

Writers – Harness Your Media Presence

STOP Before You START

Jumping into the social networking scene before you have a real sense of direction could foul you up in your future marketing efforts. The time to pause is NOW.

Get out your notebook and start brainstorming before you start-up any new networking identities.

  • List the social networks you will be doing business on.
  • List other sites that will help you to market your product.
  • What is your objective.
  • Who is your target market.
  • Who do you admire that shares your craft, who will be your role models.
  • What are the possible benefits of your undertaking, what are the drawbacks.
  • Why are you inspired to work your craft.
  • What are some resources that can benefit you.
  • How would you like people to perceive you.
  • How much of a commitment are you willing and able to realistically make to your new endeavor.

This Hobby Is Now Your Business

You’re in this to win. This is your business and if you’re sincere in pursuing your passion then now is the time to harness your inner muse and gather your resources.

You’ll Benefit From Gathering The Following Information:

What’s Your Business Identity: How do you want the world to know you?

Your business identity is important because it’s at the forefront of everything you’ll present to the public. It’s the image that portrays you and the supporting banner image. It’s your name. It’s your tagline. It’s your voice, your personality. It’s anything you post or like. All of these things tell the story of you.

What should your audience experience upon first glance? Key words and images will create a response (good, bad or indifferent) from your public. This is your initial chance to shine, to throw your best face forward and hook their attention. Ultimately what you are selling is the product of your talent, there’s no longer room for being an introvert. ANYONE can be your customer and you need to be the kind of professional you want to portray at ALL times when dealing with your networks. How you behave and the voice you project will determine whose interest you peek and who becomes a patron of your art.

What’s Your Talent

Your talent is your passion, your art, and you are about to engage in self-promotion. It’s best to know a lot of information regarding your subject matter.  How do you go about perfecting your craft, where are your weaknesses. What are your strengths. What more could you do with your writing to capture the attention of others. Know what you’re selling and what pertains to it, it will help you optimize your content and gain a wider audience.

MOST IMPORTANTLY – BE SURE TO MARKET YOUR BOOK

Whether or not you are shy, timid, or just feel uncomfortable about advertising your own book on your social networks, you’d better just get over it. You’re not going to sell dribble without networking, promoting, advertising, and socializing.

What Are Your Key Methods Of Self-Promotion

It can be a little unnerving to anyone to begin to sell what you’ve crafted simply because most of us don’t like rejection. You’ll be advertising your wares and there will be several methods of delivery depending on the network or site you join or blog/website you host. Research people on those sites that inspire you, people that have achieved what it is that you’re hoping to achieve. Learn from them, what’s working for them.

Be prepared to flavor your networking with your personality. People enjoy real people and the majority wish the best for you, they want to know you are approachable.

Who should you connect with, what types of social circles should you follow. It’s good to know that you have people out there waiting to encourage and promote you by connecting, liking, sharing, or following what you do.

How Much Time Can You Set Aside Each Day For Your Craft

You need to set aside time everyday to work your craft. What’s the point in networking something you are not consistently working at. You should make time for several things that relate to your writing and schedule time for them throughout the week. You should write every day, even if its complete garbage, your skills as a writer will improve remarkably by doing just that one thing.

You need to keep up with your social media sites, you should plan your activity on them. know what your keeping an eye out for, new ways to market, what is trending, who are your best allies. Take the time to devote yourself uninterrupted because networking is an energy burner but very rewarding.

Don’t put off what you should do today or you will fall behind and your fans may lose interest in you, not what you want when they begin to be your bread and butter. This is where your passion may get fed the most, this and when you are creating.

What Will Be Your Content

What will you share in order to draw a growing audience to your profile?

  • Share what you’re up to with your book, how the writing is going, any challenges you are dealing with.
  • Share book reviews in your genre. you should be reading in your genre anyway and you will attract the right audience for your own writing.
  • Interview other authors or writers – find out what does and doesn’t work for them.
  • Share what you’re learning as you write.
  • Share details about your book, maybe even excerpts.
  • Create a bad synopsis of a popular book and have your followers guess the book.
  • Invite people to guest post on your blog.

Just be yourself and more and new ideas for content will come to you as you work at it.


Author Tip: Is Short Story Writing Something You Should Do?

Why Short Stories

You may not have considered short story writing before, but here are some reasons why you should. This article will also tell you how to go about crafting a short story.

Short stories are for everyone. They are fun and easy to read as well as easy to write. Short stories can be read in one or two sittings, they grip the reader’s attention and don’t let go until the end. They are popular. Remember all of those story ideas that just weren’t developed enough for that novel? These are perfect little critters to get you started writing short stories.

Maybe you are a new author just starting out trying to finish up that first great book. Or maybe you’re an experienced author working on a sequel or at best trying to dream one up. As a writer you need to keep busy and stay focused. Writing is a business, unless you truly believe you’ve only have just that one great one in you, you should be working on ways to expand your business of writing. Here are some reasons you should consider short story writing.

  • You will add more books to your brand.
  • You will improve your exposure.
  • You can write them fast.
  • You will improve your skills as a writer.
  • You will publish more often and have more books out there for consumers.
  • You have the potential to reach more people and make more money.
  • You will experience satisfaction from completing new works.

What Is Short Story Writing All About

What is a Short Story

A short story can be from 1500 words to 30,000.

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JK Rowling’s Phoenix Plot Outline

How to Develop a Short Story

First, you start with your idea. Now you take the idea and map it out with an outline. Don’t be too serious at first, let the idea guide you.

You develop your short story the same way you do a traditional manuscript. Flesh out your idea with an outline. Start by separating your idea into three acts, the beginning, middle, and end. Each act has a beginning, middle and end as well. These can be chapters. And each chapter has a beginning and middle and end. These can be scenes. By writing each chapter as it unfolds like the flow of a book, you have the power to keep your story strong and your readers engaged.

Story Outline

If you have trouble setting up your outline, the steps below are ones that I refer to and find helpful.

The First Act:

  1. The hook: the first page in the first chapter catches your reader’s attention and convinces them to read on.
  2. The inciting event: the first event that befalls in your story. This is what kicks everything off. What event starts the ball rolling in your stories plot?
  3. The key event: this is what drags your protagonist into the plot. Your character has to be pulled into the mess. This is where your character becomes officially engaged in your story.
  4. The first plot point: marks the end of the first act and the beginning of the second. This is where everything changes for your character. The first act sets up your characters ‘normal’ world and introduces the important characters, the settings, and describes the stakes. The first plot point should rock that normal world. Everything changes and your protagonist will be forced to start reaching to the new status quo.

The Second Act:

  1. The first half of the second act: Your character is going to spend the first half of the second half of the book in reaction mode. For the next quarter of the book your protagonist will be fighting to keep their head above the water.
  2. The midpoint: Your stories second major plot point. This is where everything changes again. But now your protagonist is prepared due to the last shake-up and is ready to start taking action rather than just reacting. This belongs smack in the middle of your story.
  3. The second half of the second act: After the midpoint your character is going to start going on the offensive. They are no longer willing to let the antagonist simply bring the fight to them. They will start implementing their own plans and throwing off their insecurities. This continues to three-quarters of the way through the book and the beginning of the third act.

The Third Act:

  1. The third plot point: this is your final major plot point that changes everything. Whatever happens here is going to force your character to a low place. They will have to analyze their actions and motivations and get down to the core of their own personal character arch. This is where they will start to identify their own destructive or ineffective mindsets and start rejecting the personal traits that have held them back up until now. Begins at the 75% mark.
  2. The climax: this is what it’s all about. Your climax is where your story finally gets down to business. This is the point of the whole story. This is where the conflict must finally be resolved. Although events will be heating up all the way through the third act, the Climax Proper won’t begin until around the 90% mark. The climactic moment itself won’t hit until the very end, perhaps a scene or two from the end of the book.
  3. The resolution: caps your story with finality. This important scene is the exhale to your climax’s inhale. Here you give readers the opportunity to see how your character will react to the events of the climax. How are they a different person than they were in the beginning? How has the world changed around them? How does their future look from here?

 

How Short Stories Can Boost Your Writing Career from the Creative Penn

Get into bookstores

Write short stories and publish them with companies who are already producing titles that you can find in bookstores. There are plenty of short story markets that are available at Barnes and Noble. To find them, simply go down to your local shop and ask about them. The assistant will happily direct you toward their magazine rack or anthologies.

Expand your presence on retail sites

Now that bookstores are digital, retail space is infinite. So how do you stand out in an infinite bookstore? By taking up the largest percentage of that bookstore as possible. The more room you take up, the more likely someone is to stumble onto your work.

Short stories can help fill out your presence on retailer websites. While a novel can take upwards of a year to publish from start to finish, short stories can be written, edited, and finished in a much shorter time frame; and with a smaller budget.

By publishing short stories alongside your longer work, you expand your presence on a retailer website, and thus come up more often in searches and on featured pages. This extra traffic will increase sales of your other titles

Fill in the gaps between novel releases

Novels are hard work. It can take months or sometimes years to get them right. The publishing process might have been majorly simplified by modern tools, but the writing process is still just as arduous as ever.

Short stories, by comparison, are simpler. Not easier, because writing a great short story is still a major challenge. But the process is much simpler. Writing short stories is similar to writing a single scene (or a few scenes) for a novel. Except, you don’t have to pay attention to an over-arching storyline.

Publishing short fiction while working on a novel is a great method to keep your audience reading your stuff and gives you something to promote while you work on your big project.

Experiment with new genres.

Short stories are a smaller commitment than a novel. You can write a short story in a new genre in a weekend and file it away if it doesn’t work. If you put the time in required to write a novel in a new genre, you might feel obligated to then publish it and put your full power behind it. That is a huge risk and most authors simply avoid it.

The risk involved with writing and publishing shorts is much lower. It is a medium that is open to experimentation. I find that a lot of writers are pigeon-holed into the genre they write and feel that if they wrote in other genres, they won’t find success. That is simply not true.

If you’ve never explored other genres and other mediums, you don’t know what will work for you. Especially if you haven’t found the success you’ve been looking for, experimentation with short stories is a great way to figure out what your readers want and to then follow it up with a novel.

Expand your universe.

In addition to all of the previously mentioned benefits to writing and publishing short fiction, the most interesting to me is to use short fiction to expand a fictional universe that you’ve already created.

I’m sure there have been tons of scenes that you’ve had to cut because they just didn’t work in your novel. Why not flesh those scenes out as short stories and put them up as companion pieces? Your readers want to know more about your characters. They already love them (or they should, right?). You can skip a lot of the backstory and reward your true fans with extra scenes that they otherwise wouldn’t be able to get.

An astonishingly small number of writers actually do this, less than 1%. You’re working hard to write your stories. Don’t just trash every scene that doesn’t fit. Re-purpose it as a supplemental short. Or write that scene that you’ve always wanted to write as a short and give your readers an extra taste of something different. Who knows, it might catch on and be the influence for you to write a new novel with a market-proven hook.

Short stories are a struggling form of writing when compared to novels. But they don’t have to be. Writers who approach writing short stories from a smarter perspective, one that uses insights from marketing and experience in the industry, can revive the short story. It happens one short at a time.

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Color Theory 101 for DIY Authors

Color expresses emotion, variations in temperature, it can also invoke reactions from its expression. Red can be angry, wild, danger, love, death. Colors can cause us to think and feel an assortment of things so you want to choose the colors of your designs with care.

Understanding how colors relate to one another and how they are created is the necessary place to begin. Color theory is something every designer and artist must know in order to create aesthetically pleasing designs in the software available to them.

Color theory is fun. Once you know how the colors relate to one another you can start building and designing with your own color palettes. Making those color palettes is fascinating because you can pull colors off of pictures and scenery in life, or you can build your own based on how colors work in relation to each other. Seeing your design grow from these beginnings to completion is remarkably satisfying.

Inside your design software, you will have a color picker and color wheel that you can choose colors from either by sight or by number. Colors by number are called HTML color codes and every color has one, see this table. You do not have to choose a color by its number, but knowing its number is a great way for you to build color palettes for your design projects.

I have a paper color wheel at home that I always refer to and it’s handy to have because I’m hands-on and a visual learner. You might want to get one too to play around with, it’s a great interactive way to learn the concepts of color theory and to start coming up with some artistic ideas of your own.

To purchase a color wheel for use at home you can find them at this link from Amazon.

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 A painter mixes all of their colors beginning with only the three primary colors. Mixing the primary colors will get you secondary colors, and mixing primary and secondary colors will get them tertiary colors. The artist can then add tints tones or shades using black and white to create all of the additional hues they might need.

Your job is to set a scene and appeal to the viewer’s senses by using combinations of the colors found in the first three phases, primary, secondary, and tertiary.

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These are your major colors that, when used correctly, can entice the viewer to investigate further. Rather than choosing a random scene for the cover of your book, which often only serves to confuse your audience, you can begin the layout of your graphic with a strategic color plan that can speak volumes about your book. When done correctly, color has more effect than most subject matter.

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Even with a good starting point, you’ll still typically need variations of hues to create your overall design. And no worries, hues are relatively simple. The following is a simple breakdown of color samples and how to create them.

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Hue: Hue is pretty much synonymous with what we actually mean when we say the word “color.” All of the primary and secondary colors, for instance, are “hues.”

Shade: You may recognize the term “shade” because it’s used quite often to refer to light and dark versions of the same hue. But actually, a shade is technically the color that you get when you add black to any given hue. The various “shades” just refer to how much black you’re adding.

Tint: Tint is the opposite of shade, but people don’t often distinguish between a color’s shade and a color’s tint. You get a different tint when you add white to a specific color. So, a color can have a range of both shades and tints.

Tone (or Saturation): You can also add both white and black to a color to create a tone. Tone and saturation essentially mean the same thing, but most people will use saturation if they’re talking about colors being created for digital images. Tones will be used more often for painting.

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CMYK stands for Cyan, Magenta, Yellow, Key (Black).

CMYK works on a scale of 0 to 100. If C=100, M=100, Y=100, and K=100, you end up with black. But, if all four colors equal 0, you end up with true white.

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RGB color models are designed for electronic displays, including computers.

For computers, RGB is created using scales from 0 to 255. So, black would be R=0, G=0, and B=0. White would be R=255, G=255, and B=255.

When you’re creating color on a computer, your color module will usually list both RGB and CMYK numbers. If you’re designing digital images, RGB is best to use. But remember to design in CYMK for your book covers or they will come out much darker than the original design when they are printed.

Creating Color Schemes

Now that we’ve got all of the basics out of the way, let’s talk about how to actually use this newfound knowledge.

You’ve probably noticed before that some colors look great together and others … just don’t. The colors we choose can help enhance a design, or it can take away from a design.

When you’re figuring out how to design a graphic, it’s important to remember that how we perceive colors depends on the context in which we see them.

Never use black or white as they aren’t true colors and can often blend with the background color of many websites and platforms. You’ll find that a tint of most hues will work just fine as white, and shades of many hues work perfectly to achieve a black appearance.

Color context refers to how we perceive colors as they contrast with another color.

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Analogous structures do not create themes with high contrasting colors, so they’re typically used to create a softer, less contrasting design. For example, you could use an analogous structure to create a color scheme with autumn or spring colors.

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Using a monochromatic scheme allows you to create a color scheme based on various shades and tints of one hue. Although it lacks color contrast, it often ends up looking very clean and polished. It also allows you to easily change the darkness and lightness of your colors.

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Triadic color schemes are great if you want contrast, but they can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel. To subdue some of your colors in a triadic scheme, you can choose one dominant color and use the others sparingly, or simply subdue the other two colors by choosing a softer tint.

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The complementary color scheme provides the greatest amount of color contrast. Because of this, you should be careful about how you use complementary colors in a scheme.

It’s best to use one color predominantly and use the second color as accents in your design.

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The split-complementary color scheme can be difficult to balance well because unlike analogous or monochromatic color schemes, the colors used all provide contrast (similar to the complementary scheme).

Adobe Color

This free online tool allows you to build color schemes based on the color structures described above. Once you’ve chosen the colors in any scheme, you can copy and paste the HEX or RGB codes into whatever program you’re using.

It also features hundreds of premade color schemes for you to explore and use in your own designs. If you’re an Adobe user, you can easily save your themes to your account.

Once you find the color “themes” of your document, you can open up the preferences and locate the RGB and HEX codes for the colors used.

You can then copy and paste those codes to be used in whatever program you’re using to do your design.

Things to Remember

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I hope this helps you on your DIY journey to amazing author graphics!

Author Graphics: A Crash Course On Color

When it comes to graphic design you want to make the right connection with potential readers. You want to attract them. Your color scheme is crucial, not only in the design of your book cover but also in the design of your author brand. Your book is a part of your brand so the colors you choose say a lot about what you have to offer on a larger perspective – your brand plays a big part in what will keep readers coming back for more.

The mood of your book is reflected through the color scheme you choose for your cover. This tells potential buyers what your book has in store for them. A mistake many DIY authors make in cover design is choosing a picture that describes the theme of their book, but whose colors lack the ability to reflect the mood.

Your brand tells your audience what themes you have to offer as a writer. It sets the stage for all of your books to come. Your brand should complement your books, your style.

You want both the right images and the right mood to market yourself. Understanding the way colors affect the majority of us will help you know exactly what colors will work best for all of your graphics. I’ve listed genres of books most likely to contain certain colors, but you can use all colors, although some will be more dominant.

Here’s a helpful resource with advice you will want to consider while creating graphics that will work for you…

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The psychology of color:

Color speaks to us. Each color ignites an emotional reaction within us. It’s your job to choose the colors that elicit the right emotion in your audience, color speaks for your story louder than you may realize.

It’s been proven in scientific studies that color evokes specific emotions in almost everyone. How our brain perceives what it visualizes is relative to the psychology of color. The way that colors influence our minds is used in marketing to influence our purchasing decisions. The color of your book cover makes the first impact, it sparks a reaction in the potential buyer before they focus in on the image or title. This is your chance to make them look a little closer and not pass you by.

The look of your book is the major influence on a consumer’s buying decision. When it comes to your cover, you will want to get serious. Understanding the psychological impact of the colors you choose is imperative. That decision will make a difference in how many copies you sell or how much attention your marketing attracts.

Check out the following descriptions of how color can affect us. This will be a great help when you start designing.

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Romance – Erotica – Cook Books – Non-Fiction: Red is known to elicit strong emotions in almost everyone. It increases passion and intensity and can also increase appetite.

Horror – Thriller – Mystery: Probably because red is the color of blood, it is related to survival, alertness, and safety. Stop signs, for example, are red for safety purposes. Red is also associated with danger.

Graphic designers know that red is known to increase the heart rate, so they use it in their graphics to attract impulsive shoppers. In marketing, red creates a sense of urgency.

ORANGE copy

Self Help – Romance – Nonfiction: Orange is warm and inviting, it stirs a joyful excitement or intrigue and interest. It also stimulates the mind and offers encouragement. Orange encourages viewers to look on the bright side of things. In marketing, orange is used to influence impulsive shoppers because it encourages them to buy.

YELLOW copy

Romance – Children’s – Non-Fiction: Yellow can be used in almost any design because it makes people think and grabs their attention. You’ll want to steer clear of using too much yellow because that could cause anxiety. Yellow can also invoke cheerfulness. It represents youthfulness, optimism, and clarity.

GREEN copy

Fantasy – Non-Fiction: Green is a warm color that soothes depression. In marketing, green is associated with wealth. This color represents health and calm, especially new growth. It is also a symbol of fertility.

Brown copy

Fantasy – Spiritual – Non-Fiction: In marketing, brown is associated with dependability, reliability, and resilience. Brown is a base color in nature and is great for fantasy books and can be used as back-drop color for them as well as spiritual or some non-fiction books.

BLUE copy

Non-Fiction – Spiritual: Blue gives off a sense of confidence and increases productivity. In marketing, most businesses use blue in their brand because it creates a sense of security and trust. It is a calm and safe color that inspires clarity and creativity. Different shades of blue are great for the entrepreneur, and any book cover where its attributes are relative to the theme.

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Fantasy – Erotica – Historical Fiction: Women are drawn to purple, it is the color of creativity, mystery, and regeneration. Purple contains the stability of blue and the energy of red. Purple is not a good color for non-fiction marketing because it can influence too much introspection and can be a distraction.

WHITE copy

You should never use pure white in design because it will blend into the backdrop of webpages. Use different shades of white for a clean look, to express perfection. This color is mainly used as a secondary color to bring attention to a portion of your design hierarchy.

BLACK copy

Just like white, you should never use pure black in your designs for exactly the same reasons. Some webpages and backdrops are pure black, and your design will disappear in them. Lighten your black a bit and mix it with a different color, so at first glance, it will appear to be black but will still stand out on the web.

Black represents a degree of sophistication, mystery, power, and control. Black in your design can also represent a darker nature or negativity.

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When you’re choosing your colors, your last step will be to choose a hue or two that highly contrast with your main color pallet. You can use these colors to highlight areas that you want your viewer to focus on or have their focus drawn to. You can also use these colors with your fonts. In fact, fonts are often used for the same effect, to draw the eye by being large or expressive.

Not all of the reasons you’ve read here should be taken into account when choosing your colors for the cover of your book. What you do want to always keep in mind is the theme of your book and what colors will represent that theme the best while also invoking the right response from potential readers.

For author graphics, you’re wanting to set the right mood to attract attention to whatever you are marketing at that time, a blog post, the release of your book, etc.

Good luck with your graphics!

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Your feedback is appreciated! Questions and comments are welcome!

Generate Clients with this Non-Fiction Book Layout!

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Have you ever thought of writing non-fiction? Do you offer products or services? Do you think you might like to in the future?

As a writer, there is a system for reaching your earning potential.

Here are some hot tips on writing non-fiction to generate clients!

I’ve included a book outline to help you get started right away.

Having an outline makes it easier to write your book. Breaking it down into chunks or separate topics gives you the opportunity to sit down and do focused writing, one subject at a time.

The Generate Clients Layout is designed to do just that, make you money off the additional products and services you provide. It’s perfect for anyone who coaches, consults, accepts speaking engagements, provides training, or offers courses or webinars.

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INTRODUCTION

If you’re planning on using your book to generate clients, then this outline is for you.

In order to generate clients with your book, you’ll need a layout like the one that you’ll find here. It’s structured to keep the reader focused on the content of the book in the order that it’s presented.

Many readers will skim the contents of a book to grasp the key concepts, it’s the way of today’s busy world. If you want your audience engrossed in your book, soaking up its content, word for word, then this layout will accomplish that for you.


PERSONAL

Before you get started, it’s a good idea to write down your idea of success. This will give you a clear vision of what possibilities you will want to explore using your book as the foundation.

Remember that you are looking to build your business with your book, not just earn a residual income from it. Your audience is your sustainable business profit. Your mark of success is your active network, the people that will purchase your products.

RESEARCH:

Research your topic on amazon, YouTube, and Reddit. Look up popular material that relates to your topic. Study the way the content is structured.

Read through viewer comments and look for trends in what the readers or viewers are wanting – questions they have, likes and dislikes.

Then list the top ten questions or problems and intertwine them into your book. Be sure to take notes as you go.

VOICE:

The voice of your writing should be a conversational one. Tell, don’t sell until the final chapter.

You want your reader to feel as if you are talking with them. You want them to be compelled to talk back to your book.

NOTE ABOUT TABLE OF CONTENTS:

Many writers make the mistake of having boring chapter titles, or worse, descriptive chapter titles. The table of contents is a tool to entice the reader into reading, to draw them into starting from the beginning and consuming every chapter.

If your chapter titles are too descriptive, they’ll give the contents of the chapter away. If they know what the chapter’s about, chances are they’ll stop reading. If they assume they grasp the contents of the book, they won’t feel compelled to read on. They will skip over sections, or not read the book at all.

You want to approach naming your chapters as if you were creating headlines for content – what will make the reader investigate further.

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TABLE OF CONTENTS

1. INTRODUCTION

There is an expectation of your readers that you, as a writer, are an expert on your subject, that you have special knowledge of the concepts which relate to it, that you have a clear idea of the aspects which should be addressed.

You want to introduce who you are, what you are addressing in the book, and what the reader will come away with. This sets the pace for your reader and creates anticipation.

Identify the problems – promise a solution: demonstrate to the reader that you understand them and that your book provides the solution to their problems

How is your approach different from others? Why will people think you have the right answers for them?

Don’t give away the key concepts.

In the chapters immediately following this one, you will approach your readers top concerns, one by one, and use metaphors and analogies to explain your solutions. If you need to add additional key concepts (solutions to concerns), feel free to do so, or, save the new key concepts for a second book.

What is your purpose? Your book should be able to transform into other products.

What are the main ideas you are trying to get across? What will this book enable your audience to do?

2. KEY CONCEPT A

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

3. KEY CONCEPT B

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

4. KEY CONCEPT C

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

5.  KEY CONCEPT D

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

6. STEP-BY-STEP METHOD

What if: here is where you want to lay out the step by step actions your reader can take to apply the solutions.

These steps should be tactile rather than conceptual.

Go through each step one-by-one. You can put all the steps in one chapter, or spread them out, one step –  per chapter.

7. SUMMARY

You want to end your book with the same momentum you started with, giving the book a proper ending.

Motivate and inspire: it’s important to use the right language, you don’t want to leave the reader feeling overwhelmed. You want them to feel satisfied and motivated to tackle the steps you provided.

You also by this point have earned their interest in any future work from you.

8. CLOSING

This is your opportunity to direct people to contact you to purchase your products and services. Your call to action. This chapter should be half the length of your previous chapters.

Who you serve: who is your specific audience? Your niche? Age? Financial status? Job description? Who are you selling to? What are the attributes of the people who will purchase your services? Express this to the reader so they can see that they are exactly the type of person who should be hiring you for personal help through one of your services.

How you serve them: keep them fascinated, tell them how you have solved problems for other people and how you can do the same for them. You want them to wish they had you on their team. By now you’ve created value with all you’ve given away within the book, so they should feel a bit compelled to repay you.

What next steps do you want your reader to take? Should they inquire about your services, give you a call, consult with you, go to your website? What body of knowledge do you possess that will make your audience take the next step?

You want people to hire you, that’s what your book is about – trying to make the phone ring.

Influence them – get them to buy into what you’re saying.


Have you thought of expanding your brand by writing non-fiction? Tell me about it in the comments below!

I’m open to any questions or comments you might have!


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