Category Archives: Author Marketing Tip

Color Theory 101 for DIY Authors

Color expresses emotion, variations in temperature, it can also invoke reactions from its expression. Red can be angry, wild, danger, love, death. Colors can cause us to think and feel an assortment of things so you want to choose the colors of your designs with care.

Understanding how colors relate to one another and how they are created is the necessary place to begin. Color theory is something every designer and artist must know in order to create aesthetically pleasing designs in the software available to them.

Color theory is fun. Once you know how the colors relate to one another you can start building and designing with your own color palettes. Making those color palettes is fascinating because you can pull colors off of pictures and scenery in life, or you can build your own based on how colors work in relation to each other. Seeing your design grow from these beginnings to completion is remarkably satisfying.

Inside your design software, you will have a color picker and color wheel that you can choose colors from either by sight or by number. Colors by number are called HTML color codes and every color has one, see this table. You do not have to choose a color by its number, but knowing its number is a great way for you to build color palettes for your design projects.

I have a paper color wheel at home that I always refer to and it’s handy to have because I’m hands-on and a visual learner. You might want to get one too to play around with, it’s a great interactive way to learn the concepts of color theory and to start coming up with some artistic ideas of your own.

To purchase a color wheel for use at home you can find them at this link from Amazon.

61X177nyKlL

CW-01

 A painter mixes all of their colors beginning with only the three primary colors. Mixing the primary colors will get you secondary colors, and mixing primary and secondary colors will get them tertiary colors. The artist can then add tints tones or shades using black and white to create all of the additional hues they might need.

Your job is to set a scene and appeal to the viewer’s senses by using combinations of the colors found in the first three phases, primary, secondary, and tertiary.

CW-02

CW-03

These are your major colors that, when used correctly, can entice the viewer to investigate further. Rather than choosing a random scene for the cover of your book, which often only serves to confuse your audience, you can begin the layout of your graphic with a strategic color plan that can speak volumes about your book. When done correctly, color has more effect than most subject matter.

CW-04

Even with a good starting point, you’ll still typically need variations of hues to create your overall design. And no worries, hues are relatively simple. The following is a simple breakdown of color samples and how to create them.

CW-05

Hue: Hue is pretty much synonymous with what we actually mean when we say the word “color.” All of the primary and secondary colors, for instance, are “hues.”

Shade: You may recognize the term “shade” because it’s used quite often to refer to light and dark versions of the same hue. But actually, a shade is technically the color that you get when you add black to any given hue. The various “shades” just refer to how much black you’re adding.

Tint: Tint is the opposite of shade, but people don’t often distinguish between a color’s shade and a color’s tint. You get a different tint when you add white to a specific color. So, a color can have a range of both shades and tints.

Tone (or Saturation): You can also add both white and black to a color to create a tone. Tone and saturation essentially mean the same thing, but most people will use saturation if they’re talking about colors being created for digital images. Tones will be used more often for painting.

CW-06

CMYK stands for Cyan, Magenta, Yellow, Key (Black).

CMYK works on a scale of 0 to 100. If C=100, M=100, Y=100, and K=100, you end up with black. But, if all four colors equal 0, you end up with true white.

CW-07

RGB color models are designed for electronic displays, including computers.

For computers, RGB is created using scales from 0 to 255. So, black would be R=0, G=0, and B=0. White would be R=255, G=255, and B=255.

When you’re creating color on a computer, your color module will usually list both RGB and CMYK numbers. If you’re designing digital images, RGB is best to use. But remember to design in CYMK for your book covers or they will come out much darker than the original design when they are printed.

Creating Color Schemes

Now that we’ve got all of the basics out of the way, let’s talk about how to actually use this newfound knowledge.

You’ve probably noticed before that some colors look great together and others … just don’t. The colors we choose can help enhance a design, or it can take away from a design.

When you’re figuring out how to design a graphic, it’s important to remember that how we perceive colors depends on the context in which we see them.

Never use black or white as they aren’t true colors and can often blend with the background color of many websites and platforms. You’ll find that a tint of most hues will work just fine as white, and shades of many hues work perfectly to achieve a black appearance.

Color context refers to how we perceive colors as they contrast with another color.

CW-08

Analogous structures do not create themes with high contrasting colors, so they’re typically used to create a softer, less contrasting design. For example, you could use an analogous structure to create a color scheme with autumn or spring colors.

CW-09

Using a monochromatic scheme allows you to create a color scheme based on various shades and tints of one hue. Although it lacks color contrast, it often ends up looking very clean and polished. It also allows you to easily change the darkness and lightness of your colors.

CW-10

Triadic color schemes are great if you want contrast, but they can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel. To subdue some of your colors in a triadic scheme, you can choose one dominant color and use the others sparingly, or simply subdue the other two colors by choosing a softer tint.

CW-11

The complementary color scheme provides the greatest amount of color contrast. Because of this, you should be careful about how you use complementary colors in a scheme.

It’s best to use one color predominantly and use the second color as accents in your design.

CW-12

The split-complementary color scheme can be difficult to balance well because unlike analogous or monochromatic color schemes, the colors used all provide contrast (similar to the complementary scheme).

Adobe Color

This free online tool allows you to build color schemes based on the color structures described above. Once you’ve chosen the colors in any scheme, you can copy and paste the HEX or RGB codes into whatever program you’re using.

It also features hundreds of premade color schemes for you to explore and use in your own designs. If you’re an Adobe user, you can easily save your themes to your account.

Once you find the color “themes” of your document, you can open up the preferences and locate the RGB and HEX codes for the colors used.

You can then copy and paste those codes to be used in whatever program you’re using to do your design.

Things to Remember

CW-13

I hope this helps you on your DIY journey to amazing author graphics!

Author Graphics: A Crash Course On Color

When it comes to graphic design you want to make the right connection with potential readers. You want to attract them. Your color scheme is crucial, not only in the design of your book cover but also in the design of your author brand. Your book is a part of your brand so the colors you choose say a lot about what you have to offer on a larger perspective – your brand plays a big part in what will keep readers coming back for more.

The mood of your book is reflected through the color scheme you choose for your cover. This tells potential buyers what your book has in store for them. A mistake many DIY authors make in cover design is choosing a picture that describes the theme of their book, but whose colors lack the ability to reflect the mood.

Your brand tells your audience what themes you have to offer as a writer. It sets the stage for all of your books to come. Your brand should complement your books, your style.

You want both the right images and the right mood to market yourself. Understanding the way colors affect the majority of us will help you know exactly what colors will work best for all of your graphics. I’ve listed genres of books most likely to contain certain colors, but you can use all colors, although some will be more dominant.

Here’s a helpful resource with advice you will want to consider while creating graphics that will work for you…

01

The psychology of color:

Color speaks to us. Each color ignites an emotional reaction within us. It’s your job to choose the colors that elicit the right emotion in your audience, color speaks for your story louder than you may realize.

It’s been proven in scientific studies that color evokes specific emotions in almost everyone. How our brain perceives what it visualizes is relative to the psychology of color. The way that colors influence our minds is used in marketing to influence our purchasing decisions. The color of your book cover makes the first impact, it sparks a reaction in the potential buyer before they focus in on the image or title. This is your chance to make them look a little closer and not pass you by.

The look of your book is the major influence on a consumer’s buying decision. When it comes to your cover, you will want to get serious. Understanding the psychological impact of the colors you choose is imperative. That decision will make a difference in how many copies you sell or how much attention your marketing attracts.

Check out the following descriptions of how color can affect us. This will be a great help when you start designing.

red copy

Romance – Erotica – Cook Books – Non-Fiction: Red is known to elicit strong emotions in almost everyone. It increases passion and intensity and can also increase appetite.

Horror – Thriller – Mystery: Probably because red is the color of blood, it is related to survival, alertness, and safety. Stop signs, for example, are red for safety purposes. Red is also associated with danger.

Graphic designers know that red is known to increase the heart rate, so they use it in their graphics to attract impulsive shoppers. In marketing, red creates a sense of urgency.

ORANGE copy

Self Help – Romance – Nonfiction: Orange is warm and inviting, it stirs a joyful excitement or intrigue and interest. It also stimulates the mind and offers encouragement. Orange encourages viewers to look on the bright side of things. In marketing, orange is used to influence impulsive shoppers because it encourages them to buy.

YELLOW copy

Romance – Children’s – Non-Fiction: Yellow can be used in almost any design because it makes people think and grabs their attention. You’ll want to steer clear of using too much yellow because that could cause anxiety. Yellow can also invoke cheerfulness. It represents youthfulness, optimism, and clarity.

GREEN copy

Fantasy – Non-Fiction: Green is a warm color that soothes depression. In marketing, green is associated with wealth. This color represents health and calm, especially new growth. It is also a symbol of fertility.

Brown copy

Fantasy – Spiritual – Non-Fiction: In marketing, brown is associated with dependability, reliability, and resilience. Brown is a base color in nature and is great for fantasy books and can be used as back-drop color for them as well as spiritual or some non-fiction books.

BLUE copy

Non-Fiction – Spiritual: Blue gives off a sense of confidence and increases productivity. In marketing, most businesses use blue in their brand because it creates a sense of security and trust. It is a calm and safe color that inspires clarity and creativity. Different shades of blue are great for the entrepreneur, and any book cover where its attributes are relative to the theme.

PURPLE copy

Fantasy – Erotica – Historical Fiction: Women are drawn to purple, it is the color of creativity, mystery, and regeneration. Purple contains the stability of blue and the energy of red. Purple is not a good color for non-fiction marketing because it can influence too much introspection and can be a distraction.

WHITE copy

You should never use pure white in design because it will blend into the backdrop of webpages. Use different shades of white for a clean look, to express perfection. This color is mainly used as a secondary color to bring attention to a portion of your design hierarchy.

BLACK copy

Just like white, you should never use pure black in your designs for exactly the same reasons. Some webpages and backdrops are pure black, and your design will disappear in them. Lighten your black a bit and mix it with a different color, so at first glance, it will appear to be black but will still stand out on the web.

Black represents a degree of sophistication, mystery, power, and control. Black in your design can also represent a darker nature or negativity.

***

When you’re choosing your colors, your last step will be to choose a hue or two that highly contrast with your main color pallet. You can use these colors to highlight areas that you want your viewer to focus on or have their focus drawn to. You can also use these colors with your fonts. In fact, fonts are often used for the same effect, to draw the eye by being large or expressive.

Not all of the reasons you’ve read here should be taken into account when choosing your colors for the cover of your book. What you do want to always keep in mind is the theme of your book and what colors will represent that theme the best while also invoking the right response from potential readers.

For author graphics, you’re wanting to set the right mood to attract attention to whatever you are marketing at that time, a blog post, the release of your book, etc.

Good luck with your graphics!

LINE BLACK copy

Your feedback is appreciated! Questions and comments are welcome!

Generate Clients with this Non-Fiction Book Layout!

AA copy

Have you ever thought of writing non-fiction? Do you offer products or services? Do you think you might like to in the future?

As a writer, there is a system for reaching your earning potential.

Here are some hot tips on writing non-fiction to generate clients!

I’ve included a book outline to help you get started right away.

Having an outline makes it easier to write your book. Breaking it down into chunks or separate topics gives you the opportunity to sit down and do focused writing, one subject at a time.

The Generate Clients Layout is designed to do just that, make you money off the additional products and services you provide. It’s perfect for anyone who coaches, consults, accepts speaking engagements, provides training, or offers courses or webinars.

001A copy

INTRODUCTION

If you’re planning on using your book to generate clients, then this outline is for you.

In order to generate clients with your book, you’ll need a layout like the one that you’ll find here. It’s structured to keep the reader focused on the content of the book in the order that it’s presented.

Many readers will skim the contents of a book to grasp the key concepts, it’s the way of today’s busy world. If you want your audience engrossed in your book, soaking up its content, word for word, then this layout will accomplish that for you.


PERSONAL

Before you get started, it’s a good idea to write down your idea of success. This will give you a clear vision of what possibilities you will want to explore using your book as the foundation.

Remember that you are looking to build your business with your book, not just earn a residual income from it. Your audience is your sustainable business profit. Your mark of success is your active network, the people that will purchase your products.

RESEARCH:

Research your topic on amazon, YouTube, and Reddit. Look up popular material that relates to your topic. Study the way the content is structured.

Read through viewer comments and look for trends in what the readers or viewers are wanting – questions they have, likes and dislikes.

Then list the top ten questions or problems and intertwine them into your book. Be sure to take notes as you go.

VOICE:

The voice of your writing should be a conversational one. Tell, don’t sell until the final chapter.

You want your reader to feel as if you are talking with them. You want them to be compelled to talk back to your book.

NOTE ABOUT TABLE OF CONTENTS:

Many writers make the mistake of having boring chapter titles, or worse, descriptive chapter titles. The table of contents is a tool to entice the reader into reading, to draw them into starting from the beginning and consuming every chapter.

If your chapter titles are too descriptive, they’ll give the contents of the chapter away. If they know what the chapter’s about, chances are they’ll stop reading. If they assume they grasp the contents of the book, they won’t feel compelled to read on. They will skip over sections, or not read the book at all.

You want to approach naming your chapters as if you were creating headlines for content – what will make the reader investigate further.

00A copy

TABLE OF CONTENTS

1. INTRODUCTION

There is an expectation of your readers that you, as a writer, are an expert on your subject, that you have special knowledge of the concepts which relate to it, that you have a clear idea of the aspects which should be addressed.

You want to introduce who you are, what you are addressing in the book, and what the reader will come away with. This sets the pace for your reader and creates anticipation.

Identify the problems – promise a solution: demonstrate to the reader that you understand them and that your book provides the solution to their problems

How is your approach different from others? Why will people think you have the right answers for them?

Don’t give away the key concepts.

In the chapters immediately following this one, you will approach your readers top concerns, one by one, and use metaphors and analogies to explain your solutions. If you need to add additional key concepts (solutions to concerns), feel free to do so, or, save the new key concepts for a second book.

What is your purpose? Your book should be able to transform into other products.

What are the main ideas you are trying to get across? What will this book enable your audience to do?

2. KEY CONCEPT A

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

3. KEY CONCEPT B

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

4. KEY CONCEPT C

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

5.  KEY CONCEPT D

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

6. STEP-BY-STEP METHOD

What if: here is where you want to lay out the step by step actions your reader can take to apply the solutions.

These steps should be tactile rather than conceptual.

Go through each step one-by-one. You can put all the steps in one chapter, or spread them out, one step –  per chapter.

7. SUMMARY

You want to end your book with the same momentum you started with, giving the book a proper ending.

Motivate and inspire: it’s important to use the right language, you don’t want to leave the reader feeling overwhelmed. You want them to feel satisfied and motivated to tackle the steps you provided.

You also by this point have earned their interest in any future work from you.

8. CLOSING

This is your opportunity to direct people to contact you to purchase your products and services. Your call to action. This chapter should be half the length of your previous chapters.

Who you serve: who is your specific audience? Your niche? Age? Financial status? Job description? Who are you selling to? What are the attributes of the people who will purchase your services? Express this to the reader so they can see that they are exactly the type of person who should be hiring you for personal help through one of your services.

How you serve them: keep them fascinated, tell them how you have solved problems for other people and how you can do the same for them. You want them to wish they had you on their team. By now you’ve created value with all you’ve given away within the book, so they should feel a bit compelled to repay you.

What next steps do you want your reader to take? Should they inquire about your services, give you a call, consult with you, go to your website? What body of knowledge do you possess that will make your audience take the next step?

You want people to hire you, that’s what your book is about – trying to make the phone ring.

Influence them – get them to buy into what you’re saying.


Have you thought of expanding your brand by writing non-fiction? Tell me about it in the comments below!

I’m open to any questions or comments you might have!


Please Like and Share!

mrg copy

Author Chat: Debbie Moyes

Today I’m pleased to chat with author Debbie Moyes and introduce you to her latest books.

INSPIRATION copy

  • When and why did you become a writer, what inspired you? What makes you stand out from the rest? What Inspired you to write these two books?

A year ago, I watched an episode of 60 minutes about an entertainment time capsule in the midwest, and a story line popped into my head that absolutely refused to leave. I couldn’t function anymore, so I decided to write it down, and before I knew it, the story-line had turned into a book. Then that book turned into a sequel, then into a third novel. 

  • What draws you to your current genre? Or what’s the coolest thing about your genre?

As far as my genre, I have always been a science fiction nerd. I grew up watching Star Trek and find anything science-related to be so fascinating and entertaining. Naturally, that’s where my mind goes when I think of stories. I love the innocence of young love and adventure, and also tend not to use things like swearing, drinking, immorality, etc. Which naturally draws me to Young Adult. I absolutely love clean YA books. 

WYS copy

  • What’s your secret, how did you get from first drafts to publication so quickly? Maybe we could adopt some of your habits.

People ask me how I wrote books so quickly. First of all, I treated it as a full time job, giving up television and staying up until my eyes couldn’t stay open any more. The story gets out quickly for me, because I see it literally as a movie in my mind, everything the characters do and say, and then I simply write down what I see. Editing is the hardest part, going through a million times, having others edit for me, etc. It’s a longer process, but it’s worth it, because seeing your work in print/ebook is awesome!

  • Tell us about your cover designs!

My covers are amazing. I knew I couldn’t have people on the cover, and I knew it couldn’t look too “Science Fiction-ish,” considering that a large part of the book is on the planet instead of space, and is much more adventure sci fi than hard sci fi. I love how the covers for both book one and two tie together really well–there’s no doubt that you can tell they’re in the same series. Both covers give off the feel I was looking for. 

  • Tell us how you hit #1 on Amazon, how did you market your books? We could use some pointers.

As far as getting to #1 on Amazon, I used basic marketing techniques. I did the advertising thing on Facebook, and told people that if they were kind enough to mention the book, to NOT say that they knew me in any way. It sounds more legit to hear someone say they read a good book, than to hear that their friend/sister/cousin wrote a book and everyone should check it out. I brought out the sequel quickly after the first book, in the hopes that readers would want to go straight to book two, instead of having to wait and then forgetting about the series completely. I also used the kindle select free days to my advantage. When the book was scheduled to go free, I signed up on several different book promotion sites and applied for my book to be featured as a free book with them. They were all free, although there’s many options for paid promotion. The days that it was free, it was being shown on various sites, as well as twitter. When people downloaded it for free, the hope it that it would then draw them in to buy the sequel. 

  • What are some helpful tips you could give to aspiring writers?

Advice I could give to any other writers would be to use others. Get many people to read your work and honestly critique it. Change things that don’t work, even if you love them dearly. And absolutely don’t stop writing, ever! Getting success with your writing is slow going, but don’t stop trying. 

WAYB copy

  • What journey will we experience with your story, what will we come away with?

Something I love about my series is that it’s clean. Way too many books, even Young Adult, are full of swearing, sex, drugs, etc. I love when a book has an awesome story without having to include those things and wanted to make mine that way. There’s a twist in the story that I find fascinating– it makes you look at our world and the universe in general in a different way. My stories also touch on the subject of morality and compromising values for the greater good. Is it justified? Or is it still wrong?

  • What can we expect from you next and when?

I have the third book in the World 4 Series coming out in October 2016, and another YA series in the works. I put out “hidden chapters” (parts of the story that didn’t make it into the actual novel) onto my website www.debbiemoyesauthor.com, as well as updates and random ramblings. I can’t stop writing!

line orange

Get Your Copies Today!

Click to Purchase

Ad Final

line orange

Hello! Im melting in the desert of Arizona while taking care of my four kids. Science fiction has always been a love of mine, as well as adventure and of course, anything Young Adult. I started writing World 4 as a kind of secret hobby, which then exploded into a full-on series and my new, awesome passion. I love stories that can transport you to a different place and introduce new ideas. I love these characters, and want so badly for everyone to know their story!

131577-whitewashed-star-patterned-icon-social-media-logos-facebook-logo131578-whitewashed-star-patterned-icon-social-media-logos-facebook-logo131647-whitewashed-star-patterned-icon-social-media-logos-twitter-bird3

line orange

IDMR copy

How to Get Book Reviews

Waiting for book reviews copy

Let’s face it, waiting for book reviews can seem to take a lifetime. These all important book reviews are a necessity in getting your book viewed and purchased by more readers. Without them, you’re screwed.

Waiting for Book Reviews?

While your waiting for your book reviews to increase in number you can begin a campaign that will help them do just that.

Ask for reviews: There is absolutely nothing wrong with asking for reviews. In fact, you can send out a newsletter to your subscribers advertising your new book and ask for reviews.

Query book reviewers: You don’t need to pay for this service, although you can. I recommend you get real reviews, because paid ones stand out from the rest, they’re a bit obvious. Start assembling your list of book reviewers well before your publication date. This is something you want to be prepared for so that when your book is released, it has a large amount of reviews to go with it. Book bloggers are the best people to reach out to for this purpose. There are several other places to find reviewers as well.

  • Story Cartel – all books on Story Cartel are free in exchange for honest book reviews.

Be sure to check out the etiquette for this process later in this post.

Offer prizes: You can offer up prizes for your reviews in the form of author swag. People love free stuff and they love to win prizes. You could have anyone who purchases your book write a review and be automatically entered into a drawing that shows your appreciation. You can give out bookmarks, playing cards, coffee mugs, water bottles, sweatshirts, tote bags, and more.

Give your book away: Take advantage of the three days Amazon gives you to give your book away for free. When you are doing your promotions you can mention it’s in exchange for a review.

Ask friends and family: You can amass quite a few reviews just by asking friends, family, and coworkers. These people like you, chances are they are willing to read your book. Ask them to leave you a review, heck, offer them prizes too if you want. Just be sure to mention that they shouldn’t refer to you as if they know you when writing their review. The review will sound more convincing that way and help to draw new readers into buying your book.

Be proactive: What’s important when seeking reviews is to be proactive. Talk about it on your social networks. Use a book teaser to help gain interest in your book through your marketing. But always mention that you would appreciate reviews. Do a blog tour and ask for reviews there.

Waiting for book reviews01

A Few Words On Etiquette

Some may not know this, but there is actually etiquette that goes into asking a reviewer to read your book. Reviewers are not obligated to read your book, and they certainly aren’t required to like your book, so here are a couple of pieces of advice for the author who is looking to get their book reviewed.

  • Take the time to establish a relationship with your book bloggers.
  • Take into consideration what the reviewer likes to read.
  • Give a synopsis of your book in the query email.
  • Don’t hound the reviewer.
  • Don’t get upset if the reviewer doesn’t like your book.
  • Don’t expect the reviewer to search out the book.
  • Show gratitude.
  • Make it personal.

Waiting for book reviews02

How to get high ranking reviews

Amazon Top Reviewers: Garnering a positive review from one of Amazon’s top customer reviewers is not only a great endorsement for your book, it’s often perceived as a more meaningful, and especially helpful, review due to the criteria that Amazon uses to qualify those that have achieved this ranking.

Their higher profile and credibility, plus the competition for their in-depth, quality reviews makes it tough to catch this group’s attention. But the rewards are often worth the extra effort. In many cases, reviews from top Amazon reviewers can generate enough momentum to create a cascade of additional reviews and book sales.

Another strategy for finding high quality reviewers on Amazon:

  • Go to your personal Author Page on Amazon and locate the “Customers Also Bought Items By” section on the right. This section provides a list of authors whose topic or genre is similar to your own.
  • Clicking on an author name will bring you to their author page, which will include a listing of their books. Choose a book, then click on a review for that book. This will take you to the Customer Reviews page.
  • Click on the name of a reviewer to get to that reviewer’s Amazon profile (which lists books or items that they’ve reviewed).
  • Look for contact info like an email address or a link to their website.
  • Send them a query via email, referencing that you noticed they reviewed book XYZ by John Doe and you are wondering if they would be interested in reviewing your book on a similar topic, and that you’d be happy to send them a free copy if they’re interested.
  • Remember, you can go through the “Customers Also Bought Items By” section on each author’s page, not just your own.
  • No spam! Make it personal and be authentic.

Publishers Weekly: BookLife is PW’s new site dedicated to the world of Self-Publishing. It’s packed with tips, reviews, profiles and destinations for authors and readers!

It’s also the new home of PW Select, their marketing program for self-published authors and the place where indie authors can now submit their books for PW Review consideration FOR FREE!

Waiting for book reviews copy03

10 places that review self-published books

1. Goodreads

2. Digital Book Today

3. Kirkus

4. Self-Publishing Review

5. IndieReader.com

6. Indie B.R.A.G.

7. PW Select (Publisher’s Weekly)

8. Blue Ink Review

9. The Indie Reviewer List — (not a review site itself, but a great resource with links and contacts for book reviewers and blogs that highlight self-published literature)

10. Book Blogger Directory — (similarly, a “comprehensive listing of book blogs”)

What advice can you give for getting more reviews?

 

CDb copy