Writing web copy is something you know to be vital for your online presence, but it can get overwhelming quickly. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed to the back of your pile of important business-related items, but it really shouldn’t. What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors? Hire a copywriter, of course!
When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, there are many industry-specific copywriters out there that have special training in different industries, making them perfect to write for you. When the copywriter writes about your services or industry, you will see just how well he or she can capture things, making it exciting and engaging for your audience.
Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit the target audience each and every time, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content.
As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy. Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic.
A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.
Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your book so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.
You’re in the middle of preparing for a new book launch, scheduling a meeting with your editor, hiring a new assistant and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your business as an author and about what makes your book unique in the eyes of your customers and prospects. In essence, you can’t see the forest for the trees. But a professional copywriter can bring fresh eyes and fresh ideas to the table. They are not caught up in the day-to-day inner workings of your business as an author and can therefore, many times, do a better job of communicating big picture concepts about your books.
Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept one that you may easily understand, but your customers may not and turn it into easy-to-read copy.
Let’s face it. In today’s too-much-information age, everyone is deluged with more than they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.
Your time is valuable and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the copywriter does what he or she does best, writes.
Supporting the design.
A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.
In today’s economy, selling books is as cutthroat as ever. You need copy that will get your books noticed. You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.
Your copywriter will work with you to create the content you need that will drive traffic to your website and blog. Your copywrite package will be specifically tailored to your needs and will have its own quote.
Video can be created for your content for an additional fee.
Drop us a line and let us know what you are looking to accomplish, whether it be increased traffic or a boost in book sales, and let us put together the perfect package for you.