Tag Archives: Author Resources

Color Theory 101 for DIY Authors

Color expresses emotion, variations in temperature, it can also invoke reactions from its expression. Red can be angry, wild, danger, love, death. Colors can cause us to think and feel an assortment of things so you want to choose the colors of your designs with care.

Understanding how colors relate to one another and how they are created is the necessary place to begin. Color theory is something every designer and artist must know in order to create aesthetically pleasing designs in the software available to them.

Color theory is fun. Once you know how the colors relate to one another you can start building and designing with your own color palettes. Making those color palettes is fascinating because you can pull colors off of pictures and scenery in life, or you can build your own based on how colors work in relation to each other. Seeing your design grow from these beginnings to completion is remarkably satisfying.

Inside your design software, you will have a color picker and color wheel that you can choose colors from either by sight or by number. Colors by number are called HTML color codes and every color has one, see this table. You do not have to choose a color by its number, but knowing its number is a great way for you to build color palettes for your design projects.

I have a paper color wheel at home that I always refer to and it’s handy to have because I’m hands-on and a visual learner. You might want to get one too to play around with, it’s a great interactive way to learn the concepts of color theory and to start coming up with some artistic ideas of your own.

To purchase a color wheel for use at home you can find them at this link from Amazon.

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 A painter mixes all of their colors beginning with only the three primary colors. Mixing the primary colors will get you secondary colors, and mixing primary and secondary colors will get them tertiary colors. The artist can then add tints tones or shades using black and white to create all of the additional hues they might need.

Your job is to set a scene and appeal to the viewer’s senses by using combinations of the colors found in the first three phases, primary, secondary, and tertiary.

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These are your major colors that, when used correctly, can entice the viewer to investigate further. Rather than choosing a random scene for the cover of your book, which often only serves to confuse your audience, you can begin the layout of your graphic with a strategic color plan that can speak volumes about your book. When done correctly, color has more effect than most subject matter.

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Even with a good starting point, you’ll still typically need variations of hues to create your overall design. And no worries, hues are relatively simple. The following is a simple breakdown of color samples and how to create them.

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Hue: Hue is pretty much synonymous with what we actually mean when we say the word “color.” All of the primary and secondary colors, for instance, are “hues.”

Shade: You may recognize the term “shade” because it’s used quite often to refer to light and dark versions of the same hue. But actually, a shade is technically the color that you get when you add black to any given hue. The various “shades” just refer to how much black you’re adding.

Tint: Tint is the opposite of shade, but people don’t often distinguish between a color’s shade and a color’s tint. You get a different tint when you add white to a specific color. So, a color can have a range of both shades and tints.

Tone (or Saturation): You can also add both white and black to a color to create a tone. Tone and saturation essentially mean the same thing, but most people will use saturation if they’re talking about colors being created for digital images. Tones will be used more often for painting.

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CMYK stands for Cyan, Magenta, Yellow, Key (Black).

CMYK works on a scale of 0 to 100. If C=100, M=100, Y=100, and K=100, you end up with black. But, if all four colors equal 0, you end up with true white.

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RGB color models are designed for electronic displays, including computers.

For computers, RGB is created using scales from 0 to 255. So, black would be R=0, G=0, and B=0. White would be R=255, G=255, and B=255.

When you’re creating color on a computer, your color module will usually list both RGB and CMYK numbers. If you’re designing digital images, RGB is best to use. But remember to design in CYMK for your book covers or they will come out much darker than the original design when they are printed.

Creating Color Schemes

Now that we’ve got all of the basics out of the way, let’s talk about how to actually use this newfound knowledge.

You’ve probably noticed before that some colors look great together and others … just don’t. The colors we choose can help enhance a design, or it can take away from a design.

When you’re figuring out how to design a graphic, it’s important to remember that how we perceive colors depends on the context in which we see them.

Never use black or white as they aren’t true colors and can often blend with the background color of many websites and platforms. You’ll find that a tint of most hues will work just fine as white, and shades of many hues work perfectly to achieve a black appearance.

Color context refers to how we perceive colors as they contrast with another color.

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Analogous structures do not create themes with high contrasting colors, so they’re typically used to create a softer, less contrasting design. For example, you could use an analogous structure to create a color scheme with autumn or spring colors.

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Using a monochromatic scheme allows you to create a color scheme based on various shades and tints of one hue. Although it lacks color contrast, it often ends up looking very clean and polished. It also allows you to easily change the darkness and lightness of your colors.

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Triadic color schemes are great if you want contrast, but they can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel. To subdue some of your colors in a triadic scheme, you can choose one dominant color and use the others sparingly, or simply subdue the other two colors by choosing a softer tint.

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The complementary color scheme provides the greatest amount of color contrast. Because of this, you should be careful about how you use complementary colors in a scheme.

It’s best to use one color predominantly and use the second color as accents in your design.

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The split-complementary color scheme can be difficult to balance well because unlike analogous or monochromatic color schemes, the colors used all provide contrast (similar to the complementary scheme).

Adobe Color

This free online tool allows you to build color schemes based on the color structures described above. Once you’ve chosen the colors in any scheme, you can copy and paste the HEX or RGB codes into whatever program you’re using.

It also features hundreds of premade color schemes for you to explore and use in your own designs. If you’re an Adobe user, you can easily save your themes to your account.

Once you find the color “themes” of your document, you can open up the preferences and locate the RGB and HEX codes for the colors used.

You can then copy and paste those codes to be used in whatever program you’re using to do your design.

Things to Remember

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I hope this helps you on your DIY journey to amazing author graphics!

Author Graphics: A Crash Course On Color

When it comes to graphic design you want to make the right connection with potential readers. You want to attract them. Your color scheme is crucial, not only in the design of your book cover but also in the design of your author brand. Your book is a part of your brand so the colors you choose say a lot about what you have to offer on a larger perspective – your brand plays a big part in what will keep readers coming back for more.

The mood of your book is reflected through the color scheme you choose for your cover. This tells potential buyers what your book has in store for them. A mistake many DIY authors make in cover design is choosing a picture that describes the theme of their book, but whose colors lack the ability to reflect the mood.

Your brand tells your audience what themes you have to offer as a writer. It sets the stage for all of your books to come. Your brand should complement your books, your style.

You want both the right images and the right mood to market yourself. Understanding the way colors affect the majority of us will help you know exactly what colors will work best for all of your graphics. I’ve listed genres of books most likely to contain certain colors, but you can use all colors, although some will be more dominant.

Here’s a helpful resource with advice you will want to consider while creating graphics that will work for you…

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The psychology of color:

Color speaks to us. Each color ignites an emotional reaction within us. It’s your job to choose the colors that elicit the right emotion in your audience, color speaks for your story louder than you may realize.

It’s been proven in scientific studies that color evokes specific emotions in almost everyone. How our brain perceives what it visualizes is relative to the psychology of color. The way that colors influence our minds is used in marketing to influence our purchasing decisions. The color of your book cover makes the first impact, it sparks a reaction in the potential buyer before they focus in on the image or title. This is your chance to make them look a little closer and not pass you by.

The look of your book is the major influence on a consumer’s buying decision. When it comes to your cover, you will want to get serious. Understanding the psychological impact of the colors you choose is imperative. That decision will make a difference in how many copies you sell or how much attention your marketing attracts.

Check out the following descriptions of how color can affect us. This will be a great help when you start designing.

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Romance – Erotica – Cook Books – Non-Fiction: Red is known to elicit strong emotions in almost everyone. It increases passion and intensity and can also increase appetite.

Horror – Thriller – Mystery: Probably because red is the color of blood, it is related to survival, alertness, and safety. Stop signs, for example, are red for safety purposes. Red is also associated with danger.

Graphic designers know that red is known to increase the heart rate, so they use it in their graphics to attract impulsive shoppers. In marketing, red creates a sense of urgency.

ORANGE copy

Self Help – Romance – Nonfiction: Orange is warm and inviting, it stirs a joyful excitement or intrigue and interest. It also stimulates the mind and offers encouragement. Orange encourages viewers to look on the bright side of things. In marketing, orange is used to influence impulsive shoppers because it encourages them to buy.

YELLOW copy

Romance – Children’s – Non-Fiction: Yellow can be used in almost any design because it makes people think and grabs their attention. You’ll want to steer clear of using too much yellow because that could cause anxiety. Yellow can also invoke cheerfulness. It represents youthfulness, optimism, and clarity.

GREEN copy

Fantasy – Non-Fiction: Green is a warm color that soothes depression. In marketing, green is associated with wealth. This color represents health and calm, especially new growth. It is also a symbol of fertility.

Brown copy

Fantasy – Spiritual – Non-Fiction: In marketing, brown is associated with dependability, reliability, and resilience. Brown is a base color in nature and is great for fantasy books and can be used as back-drop color for them as well as spiritual or some non-fiction books.

BLUE copy

Non-Fiction – Spiritual: Blue gives off a sense of confidence and increases productivity. In marketing, most businesses use blue in their brand because it creates a sense of security and trust. It is a calm and safe color that inspires clarity and creativity. Different shades of blue are great for the entrepreneur, and any book cover where its attributes are relative to the theme.

PURPLE copy

Fantasy – Erotica – Historical Fiction: Women are drawn to purple, it is the color of creativity, mystery, and regeneration. Purple contains the stability of blue and the energy of red. Purple is not a good color for non-fiction marketing because it can influence too much introspection and can be a distraction.

WHITE copy

You should never use pure white in design because it will blend into the backdrop of webpages. Use different shades of white for a clean look, to express perfection. This color is mainly used as a secondary color to bring attention to a portion of your design hierarchy.

BLACK copy

Just like white, you should never use pure black in your designs for exactly the same reasons. Some webpages and backdrops are pure black, and your design will disappear in them. Lighten your black a bit and mix it with a different color, so at first glance, it will appear to be black but will still stand out on the web.

Black represents a degree of sophistication, mystery, power, and control. Black in your design can also represent a darker nature or negativity.

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When you’re choosing your colors, your last step will be to choose a hue or two that highly contrast with your main color pallet. You can use these colors to highlight areas that you want your viewer to focus on or have their focus drawn to. You can also use these colors with your fonts. In fact, fonts are often used for the same effect, to draw the eye by being large or expressive.

Not all of the reasons you’ve read here should be taken into account when choosing your colors for the cover of your book. What you do want to always keep in mind is the theme of your book and what colors will represent that theme the best while also invoking the right response from potential readers.

For author graphics, you’re wanting to set the right mood to attract attention to whatever you are marketing at that time, a blog post, the release of your book, etc.

Good luck with your graphics!

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Your feedback is appreciated! Questions and comments are welcome!

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Meet Marlena Smith & Sign-Up to be a Guest

Apps, Tools & Plugins for Indie Authors in 2017 – Part 2 – The Book Designer

There are millions of apps, tools, extensions, and plugins available online. This is Part 2 of a big list of tools for indie authors that I’ve discovered and tested.

You can find Part 1 of this article here:

Apps, Tools & Plugins for Indie Authors in 2017 – Part 1

So, let’s take a look at Part 2 which includes social media dashboards, Pinterest extensions, scheduling apps for Instagram, WordPress plugins and editing apps.

Source: Apps, Tools & Plugins for Indie Authors in 2017 – Part 2 – The Book Designer

Writing to Make a Difference

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To all the writers I know and have met through social media, I want to say that I believe in you.

I believe that what you have to say can have an impact on the world around you. I believe that you are special and talented and I stand in awe of what most of you have accomplished already. I applaud all of your efforts, especially the time and care you’ve put into creating your works of art.

I hope that I can serve as some sort of inspiration by working tirelessly to compile resources and information to make your entire writing and authoring experience easier and more enjoyable.

As a graphic designer, I am currently writing a book that will help you understand how to go about creating all of the images you will need to successfully brand yourself as an author, publish your book, and market your book and your author platform.

This is something I’ve been working on for a while now. I have come to understand that there are so many of you out there who have something amazing to share but just don’t have the financial resources to get the graphics you need that would most likely serve to launch your successful writing career.

Visual imagery attracts the eye, it draws the viewer into what you’re attempting to promote. If you don’t have great graphics to support what you are trying to sell, the chances of you reaching the audience that’s available to you are substantially reduced. You are more than qualified to do the writing that people will enjoy. But you could benefit by having imagery that lives up to what you have to offer and attracts as many new readers to you as possible.

I hope you will find the information I have to share as a helpful resource as you continue along your journey. I want to make creating the graphics you need fun, easy, and affordable. I’m including templates and examples as well as free resources to help you get the graphic design work done on your own. I think you will not only enjoy the process of creating your own imagery, you’ll see the results in your growing network and book sales.

If you have any suggestions for information you’d like me to include, please let me know in the comments section 🙂

All my best,

Michelle Rene


Coming Soon!

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If you need help with your book cover or author graphics right away, I’m here to serve you…

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