Tag Archives: Blog tour poster

Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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A Recent Author Full Brand Image Project & Book Launch

I had the awesome opportunity to do a full brand image project for an amazing new author Kathrin Hutson. I am reading Kat’s book “Daughter of the Drackan” now and having a hard time putting it down. It has just launched, so you can get your copy on Amazon now.

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Book One of Gyenona’s Children:  Born of humans but raised by beasts who despise the legacy of man, Keelin is the only one who can redeem, or destroy, the future of both races. Keelin is the only human fledgling, weaned by the drackans of the High Hills and given their instincts, ferocious strength, and fierce hatred for humankind. But even the drackans closest to her cannot explain why she has violent blackouts from which she wakens covered in blood. A desperate, reckless search for the source of this secret brings her face to face with the human world and memories from a locked-away past, long forgotten. Keelin becomes a terrifying legend among human assassins while she hunts for answers, and the human realm’s High King is murdered. While a sickly steward hides within crumbling walls, commanding her every move with a magic he should not possess, Keelin’s journey to track him down threatens her loyalty to the drackans who raised her. The rogue who crosses her path hides familiar secrets, echoing her own terrifying blood-lust and forcing her to consider that there may be something human about her after all.

Mother of the Drackan, Book Two of Gyenona’s Children, is set for release Spring 2016.

Get Your Copy Now On

Amazon

Kat is also a professional editor that I highly recommend


Below is the entire package I designed if you want to check it out 🙂

Book Cover Design

(Illustration done by Chandler Steele)


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DOD Final Paperback 001  Kindle

Amazon Ads

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Book Marketing Teasers

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Book Posters

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