Tag Archives: Blogging Ideas

Why Authors Should Hire a Professional Copywriter

Do you need copy written for your website or blog that will market your books or your product? Thinking about doing it yourself? You may want to think again. While most everyone knows how to write, that is, put ideas down on paper. Most people don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling a product or service through the power of words.

Quality.

A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.

Positioning.

Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your book so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.

Perspective.

You’re in the middle of preparing for a new book launch, scheduling a meeting with your editor, hiring a new assistant and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your business as an author and about what makes your book unique in the eyes of your customers and prospects. In essence, you can’t see the forest for the trees. But a professional copywriter can bring fresh eyes and fresh ideas to the table. They are not caught up in the day-to-day inner workings of your business as an author and can therefore, many times, do a better job of communicating big picture concepts about your books.

Clarity.

Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept one that you may easily understand, but your customers may not and turn it into easy-to-read copy.

Brevity

Let’s face it. In today’s too-much-information age, everyone is deluged with more then they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.

Convenience.

Your time is valuable and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the copywriter does what he or she does best, writes.

Supporting the design.

A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.

The Bottom Line.

In today’s economy, selling books is as cutthroat as ever. You need copy that will get your books noticed. You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.

ACW copy

8 Ideas to Inspire Content for Your Blog

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You may be hitting a brick wall when it comes to ideas for blog posts and that’s okay.

At first, the task can seem daunting. You may question what you can offer to your audience that is fresh and interesting?

Just the frustration of creating content can cause you to clam-up and deter you from producing anything.

Here are 8 ideas to get the content flowing on your blog.


1. Start Writing a Short Story

Why not? You can write one in your genre or relative to your brand and it will only serve to promote any works you already have published. When you complete the short story you  have added another book to your brand. You can offer it as a bonus to new subscribers of your blog. It may increase your following and your contacts list for future newsletters that are your number one marketing tool.

You can begin writing a short story and publish each scene weekly, as a blog post. When you have finished writing the short story, you can combine your posts into your rough draft and use any feedback you received for your first round of edits.


2. Set up Google Alerts

With Google Alerts, you can set up alerts for topics and subtopics in your niche to see what’s making news and what’s being said by others. Monitoring online news and conversations can inspire ideas and introduce you to new content sources.


3. Post a Poll

This is a great tool that can boost readership and encourage people to come back to vote and share with friends. Set up a poll as a blog post or in the sidebar, and ask readers to vote on their biggest challenge, their worst nightmare – you name it – as long as it’s relevant to your topic. What do you want to know from your readers? Ask them.


4. Invite Guest Authors

Ask someone who writes on a similar subject to be a guest author. The guest blogger gets links back to his or her website or blog, as well as exposure to your readers. Your readers get new perspectives on your subject.


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5. Use Your Brand and Your Book

The most obvious choice for creating content is to use your author brand and your book to come up with ideas. When you developed your author brand you created a list of keywords that would serve you with SEO and creating content. If you still have that list, then now is the time to refer to it and pull some ideas from the keywords and key-phrases you listed. The trouble is that not all author bloggers have done this type of branding. If you haven’t worked out your author brand you might find this article helpful: DISCOVERING YOUR BRAND

This approach isn’t new, but is a condensed version of what you might relate to your brand. Whether you have or haven’t worked on your keywords, the following are some quick ideas that might help you figure out some great content ideas:

Book Brand

  1. Premise of your book.
  2. Themes in your book.
  3. Characters and their traits.
  4. Social setting and time period relative to your book.

The You Brand

  1. What are you finding interesting?
  2. What is inspiring you lately?
  3. Where would you like to be in three years?
  4. Who are you influenced by?

Your brand literally gives you a limitless supply of content if you know where to look.


6. Your Latest Research Trends

I don’t know about you, but I am constantly researching, that’s how I come up with my blog posts.

I start by doing the research and noting my sources, writing down what I get out of the research. If I think of a new take on it or find a way to simplify it, I use that idea for a blog post. Most of my posts consist of what I have learned from prior research I’ve done.


7. Reviews

Not only can you review books in your genre, you can read the books of your fellow bloggers and write reviews for them. It’s important to show your support for your blogger community. Another way you can do this is by not only reblogging their content, but reviewing it first, and posting your review at the top of the reblog. This is a great way to get other readers interested and a great show of support for your fellow bloggers.


8. You Can Write About Anything to do with Writing

Anything to do with writing that you’ve learned or have a new perspective on is something you can blog about.

 


Now it’s your turn!

I would love to add more ideas to my list! Where do you find inspiration for your blog posts? Please share your tips and resources in the comments.

 

Book Cover Design