STOP Before You START
Jumping into the social networking scene before you have a real sense of direction could foul you up in your future marketing efforts. The time to pause is NOW.
Get out your notebook and start brainstorming before you start-up any new networking identities.
- List the social networks you will be doing business on.
- List other sites that will help you to market your product.
- What is your objective.
- Who is your target market.
- Who do you admire that shares your craft, who will be your role models.
- What are the possible benefits of your undertaking, what are the drawbacks.
- Why are you inspired to work your craft.
- What are some resources that can benefit you.
- How would you like people to perceive you.
- How much of a commitment are you willing and able to realistically make to your new endeavor.
This Hobby Is Now Your Business
You’re in this to win. This is your business and if you’re sincere in pursuing your passion then now is the time to harness your inner muse and gather your resources.
You’ll Benefit From Gathering The Following Information:
What’s Your Business Identity: How do you want the world to know you?
Your business identity is important because it’s at the forefront of everything you’ll present to the public. It’s the image that portrays you and the supporting banner image. It’s your name. It’s your tagline. It’s your voice, your personality. It’s anything you post or like. All of these things tell the story of you.
What should your audience experience upon first glance? Key words and images will create a response (good, bad or indifferent) from your public. This is your initial chance to shine, to throw your best face forward and hook their attention. Ultimately what you are selling is the product of your talent, there’s no longer room for being an introvert. ANYONE can be your customer and you need to be the kind of professional you want to portray at ALL times when dealing with your networks. How you behave and the voice you project will determine whose interest you peek and who becomes a patron of your art.
What’s Your Talent
Your talent is your passion, your art, and you are about to engage in self-promotion. It’s best to know a lot of information regarding your subject matter. How do you go about perfecting your craft, where are your weaknesses. What are your strengths. What more could you do with your writing to capture the attention of others. Know what you’re selling and what pertains to it, it will help you optimize your content and gain a wider audience.
MOST IMPORTANTLY – BE SURE TO MARKET YOUR BOOK
Whether or not you are shy, timid, or just feel uncomfortable about advertising your own book on your social networks, you’d better just get over it. You’re not going to sell dribble without networking, promoting, advertising, and socializing.
What Are Your Key Methods Of Self-Promotion
It can be a little unnerving to anyone to begin to sell what you’ve crafted simply because most of us don’t like rejection. You’ll be advertising your wares and there will be several methods of delivery depending on the network or site you join or blog/website you host. Research people on those sites that inspire you, people that have achieved what it is that you’re hoping to achieve. Learn from them, what’s working for them.
Be prepared to flavor your networking with your personality. People enjoy real people and the majority wish the best for you, they want to know you are approachable.
Who should you connect with, what types of social circles should you follow. It’s good to know that you have people out there waiting to encourage and promote you by connecting, liking, sharing, or following what you do.
How Much Time Can You Set Aside Each Day For Your Craft
You need to set aside time everyday to work your craft. What’s the point in networking something you are not consistently working at. You should make time for several things that relate to your writing and schedule time for them throughout the week. You should write every day, even if its complete garbage, your skills as a writer will improve remarkably by doing just that one thing.
You need to keep up with your social media sites, you should plan your activity on them. know what your keeping an eye out for, new ways to market, what is trending, who are your best allies. Take the time to devote yourself uninterrupted because networking is an energy burner but very rewarding.
Don’t put off what you should do today or you will fall behind and your fans may lose interest in you, not what you want when they begin to be your bread and butter. This is where your passion may get fed the most, this and when you are creating.
What Will Be Your Content
What will you share in order to draw a growing audience to your profile?
- Share what you’re up to with your book, how the writing is going, any challenges you are dealing with.
- Share book reviews in your genre. you should be reading in your genre anyway and you will attract the right audience for your own writing.
- Interview other authors or writers – find out what does and doesn’t work for them.
- Share what you’re learning as you write.
- Share details about your book, maybe even excerpts.
- Create a bad synopsis of a popular book and have your followers guess the book.
- Invite people to guest post on your blog.
Just be yourself and more and new ideas for content will come to you as you work at it.