Tag Archives: Branding

Author Tip: How to Brand Yourself

How to Brand Yourself

by Michelle Rene Goodhew

Your author platform will be based on your brand and your brand stems from who you are, how you present yourself and how you are perceived.

Your platform begins with you and you ultimately define your brand. Your brand must start with you and stay true to you.  Your brand is you, heart and soul.

Some people find this part of branding the most difficult. Figuring out how to see yourself as a brand can seem hard to grasp at first but is actually really easy.

You are a fascinating person with all kinds of interesting aspects of yourself that are unique and can be added into your author brand.

What you look like, what you wear, how you pose for pictures, these all can be inviting portions of your brand. Are you fun, are you approachable, and are your interests interesting. What you read makes up part of what inspires you to write, so that is also a portion of who you are and should be included in your brand. This doesn’t mean you should list the books and articles you’ve read, it means the themes and content of those things is a major interest to you and a major influence to your writing.

What are you always searching for on the internet, what are your questions or concerns about being an author, what do you have a passion for, what are you wanting most out of your career as an author and what do you believe you have to offer.

Your Voice:

Your personality shines through your writing. Who you are in your writing will be how you connect emotionally to the public. Be authentic, allow yourself to grow as a writer and project your personality through your writing. Your voice will capture your public and bring them back for more of who you are when you write.

Your Look:

How you portray yourself through your graphics and especially through your head-shot speaks volumes to your growing network. How do you want to be seen, be sure that whatever fashion you choose to be perceived is done through a professional manner. How you look reflects on what you have to offer. It is worth the extra bills to have a professional head-shot done that reflects how you would like to be perceived and possibly gives a clue to your unique voice. When it comes to graphics a picture tells a thousand words and a professional graphics artist usually speaks that language best, hire one.

What You Read:

What you soak up as a reader is absorbed and morphs into a part of what makes you, you. It influences the way you write and what you write about and those concepts and themes become a major portion of your brand.

Your Ideology:

Your beliefs and ideals will come through in your writing, people will recognize these core values and many may be drawn by them, or even put off by them. Beliefs can inspire or repulse. Choose what you wish to share wisely as it will have an impact on your audience.

Your Personal Passion:

Your passion for what you write will speak volumes. Your dreams, desire, and faith in what you share will be heard loud and clear. Speak from your heart with authenticity and your words will move people. In general, people are attracted to what has the ability to move them emotionally in a positive manner.

Your Content:

Your content is your catch; this is how you bait your readers into following your blog and investing in your writing. The content you choose to write about should be relative to who you are and what you are selling.

Your Communication:

How you communicate with others throughout your network is a trait that will attract and keep dedicated followers who will cross promote you. What you say and how you say it creates a personal relationship between you and the people in your network. This is the public’s opportunity to see how you interact with people and they are given the chance to become emotionally invested in you and your brand. What you have to say matters and will reflect on what you have to sell.

Make a list of all of these aspects and you have the portion of your brand that is you. It will be an impressive list when it comes to dreaming up new content for your blog. You are your best resource for ideas and you will find that who you are will be your most successful marketing aspect.

How to Brand YourselfAnother way to map out the brand of You is to make a tree, where you are the trunk and all of these aspects are branches reaching ever outward and defining who you are. Branding yourself is a journey of self-discovery, an enlightening adventure. This journey should not be something to dread, the discovery of who you are fills a deep need for belonging in this world and is one of the most gratifying projects in this book. Who you are will always continue to grow and evolve beyond who you are now. You have everything to look forward to in that this project of You, this portion of your brand, is one great adventure unfolding.

Where to start?

I am a list person, if this project is daunting to you then let’s take it step by step. Get out your notebook and let’s make a list of all of these things that define the You brand first.

  1. what is your gender and your age
  2. how do others see you
  3. how do you want others to see you
  4. what do you read
  5. what do you write
  6. what attracts you to other people
  7. what attracts people to you
  8. what is your best feature
  9. what do you find most interesting
  10. what inspires you
  11. what do you care about and put effort into
  12. who would you like to be in three years
  13. what are your dreams
  14. what is the book you have always wanted to write
  15. what is the book you are scared to write

These questions will reveal what makes you unique; I’m sure you can come up with many of your own questions too. What’s important is that you have this very basic list to begin with. The answers to these questions should give you a sense of direction when it comes to creating content for your blog, writing your books, and marketing yourself. This is the You brand.

Now make a new list of themes you see developing from your list, there are a few ideas for your first blog posts. You are a writer, an individual with a precious and continually growing gift that can now be shared with the world in confidence.


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Writers – Harness Your Media Presence

Social-Media-LogosSTOP Before You START

T copyJumping into the social and networking scene before you have a real sense of direction could foul you up in your future marketing efforts. The time to pause is NOW.

Get out your notebook and start brainstorming before you start-up any new networking identities.

  • List the social networks you will be doing business on
  • List other sites that will help you to market your product
  • What is your objective
  • Who is your target market
  • Who do you admire that shares your craft, who will be your role modelsP copy
  • What are the possible benefits of your undertaking, what are the drawbacks
  • Why are you inspired to work your craft
  • What are some resources that can benefit you
  • How would you like people to perceive you
  • How much of a commitment are you willing and able to realistically make to your new endeavor

This Hobby Is Now Your BusinessFB copy

You are in this to win. This is your business and if you are sincere in pursuing your passion then now is the time to harness your inner muse and gather your resources.

You Will Benefit From Gathering The Following Information:

What Is Your Business Identity: How do you want the world to know you?

Your business identity is important because it is at the forefront of everything you will present G copyto the public. It is the image that portrays you and the supporting banner image. It is your name. It is your tagline. It is your voice, your personality. It is anything you post or like. All of these things tell the story of you.

What should your audience experience upon first glance? Key words and images will create a response (good, bad or indifferent) from your public. This is your initial chance to shine, to throw your best face forward and hook their attention. Ultimately what you are selling is the product of your talent, there is no longer room for being an introvert. ANYONE can be your customer and you need to be the kind of professional you want to portray at ALL times when dealing with your networks. How you behave and the voice you project will determine whose interest you peek and who becomes a patron of your art.download (4)

What Is Your Talent

Your talent is your passion, your art, and you are about to engage in self-promotion. Its best to know a lot of information regarding your subject matter.  How do you go about perfecting your craft, where are your weaknesses. What are your strengths. What more could you do with your writing to capture the attention of others. Know what you are selling and what pertains to it, it will help you optimize your content and gain a wider audience.

MOST IMPORTANTLY – BE SURE TO MARKET YOUR BOOK

Whether or not you are shy, timid, or just feel uncomfortable about advertising your own book on your social networks, you had better just get over it. You are not going to sell dribble without networking, promoting, advertising, and socializing.

What Are Your Key Methods Of Self-PromotionS copy

It can be a little unnerving to anyone to begin to sell what you have crafted simply because most of us don’t like rejection. You will be advertising your wares and there will be several methods of delivery depending upon the network or site you join or blog/website you host. Research people on those sites that inspire you, people that have achieved what it is that you are hoping to achieve. Learn from them, what is working for them. and be prepared to flavor your networking with your personality. People enjoy real people and the majority wish the best for you, they want to know you are approachable.

Who should you connect with, what types of social circles should you follow. It is good to know that you have people out there waiting to encourage and promote you by connecting, liking, sharing, or following what you do.ME copy

How Much Time Can You Set Aside Each Day For Your Craft

You need to set aside time everyday to work your craft. Whats the point in networking something you are not consistently working at. You should make time for several things that relate to your writing and schedule time for them throughout the week. You should write every day, even if its complete garbage, your skills as a writer will improve remarkably by doing just that one thing. You need to keep up with your social media sites, you should really plan your activity on them. know what your keeping an eye out for, new ways to market, what is trending who are your best allies. take the time to devote yourself uninterrupted because networking is an energy burner but very rewarding. Don’t put off what you should do today or you will fall behind and yourGR copy fans may lose interest in you, not what you want when they begin to be your bread and butter. This is where your passion may get fed the most, this and when you are creating.

What Will Be Your Content

What will you share in order to draw a growing audience to your profile?

What I sincerely encourage you to do FIRST is to get really comfortable with imaging copyright laws. Try not to be daunted by this. You should know what will pertain to you as a business entity. Not knowing the law and infringing on copyright is simply not acceptable 500px-Tumblr-Iconperiod. It is also best to ask permission if there are no copyrights attached to content you want to share.

What are some resources that you will require in order to gather that content.

  • You will need good images that are legal for you to share, where will you find them and how much might it cost you. What resources are available for free and what are the exceptions for them (are they for personal use only, and what are the rules when sharing content).
  • Research what you do. If you are a writer then read books in your chosen genre because you will learn from and be inspired by them. Writers read. Read articles on your craft. A good writer knows there is always room for improvement. You never know what may spark your inner muse and inspire that masterpiece.download
  • Your local media or organizations within your community can also be, not just good sources to market your work, but also a source for content to share and relative events to attend or become involved in.
  • Research who you admire, they can be a source of inspiration and guidance that leads to great content.

For Professional Book Cover Design, Illustration, & More

see Michelle Rene

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