Tag Archives: content creation

5 Ideas That Will Motivate You to Write

If you’re a writer then you know what it is to have down times, times where you don’t produce any writing at all.

It could be any number of things that gains your attention and leaves the task of writing on the back-burner. Work, school, kids, depression or a frantic schedule can all take priority over your writing goals.

If you’re looking for ideas that will motivate you to get some writing accomplished immediately, then these tools might work for you.

The Usual Advice

I recently started a second job, full time, that seemed to eat up any spare time I had for writing. There were better things to do with my spare time like just unwind… zone out after a busy day. I lacked motivation because I was tired and my mind wasn’t into being creative.

I wasn’t meeting my goals with my writing and readers of my blog were starting to ask questions, wondering where I’d disappeared to. I stared at a blank screen more than once without a clue what to write about, and unable to muster my creativity.

Finally, I did what writers do and went in search of ideas on how to get motivated. All of the tools I came across seemed to be the same ones I’ve heard time and time again that just don’t seem to always work for me personally. But they deserve to be mentioned…

  1. Set aside a regular time to write.
  2. Find a good place to write and stick to it.
  3. Set a writing quota.
  4. Show up.
  5. Minimize distractions.
  6. It’s okay to write like crap.

Like I said, these are some great bits of advice, but not always enough to get most of us writing right now….

5 Tools to Get You Writing Now!

I find that keeping to the basics makes it easier to get back to writing right now, to bust through the writer’s block.

ONE

Use what you know. For me, getting some words into my writing quota means looking into my thoughts and seeing what’s lingering there. What’s on my mind – take what’s on your mind and use it to your writing advantage. If your working on a book, you can write a single scene, even if it’s out of sync. If you’re posting to your blog, you can use what’s on your mind to develop some interesting content for your readers. Using what’s in the forefront of your thoughts brings more passion into your writing because it’s what’s most important to you right now.

TWO

Research an idea. If nothing in your head appeals to your creativity or seems to be enough to spark the motivation to write, then try surfing the web for articles that interest you. The bonus involved is that you can take the time to visit your network and see what they’ve had to say lately. Chances are, what you read will get your creativity brewing.

THREE

Brainstorm for ideas and structure. Once you’ve got a basic thought to drive you, start brainstorming that general theme and find your own fresh take on it. The conclusions you come to are the basis of content creation. If you don’t find the theme useful now, save what you write for a future date.

FOUR

Create an outline. Take the general themes or conclusions you’ve come to and get constructive by creating a few outlines. Even just a few bullet points that generalize your idea are enough to serve as motivators for writing. Just fill in the blanks.

FIVE

Stop what you’re doing and start writing. I find that 90% of the battle sometimes is just starting to type. I remind myself that it doesn’t have to be perfect and how good it always feels to get some writing done. So this is basically a repeat of the usual advice…show up. Sit down and just start, even if it’s just rambling at first until you find something worth writing about. Getting some words on paper will break the ice and works to get you back into a regular rhythm of writing.

Staying Motivated

Most importantly, when it comes to having accomplished a creative goal like writing, is to reward yourself. It doesn’t matter if you dislike what you produced of if the work was phenomenal, reward tricks your brain into creating a habit. So find a simple way to reward yourself for your efforts.

Unique Articles On Writing Motivation:


Image Copyright: Marcel De Grijs

Get Yourself Prepared to Write

Not every writer has the ability to write on demand. Some people experience writer’s block, a condition that can span for just moments to extended lengths of time, up to years. This can really get in the way of building your platform, creating content, selling your product, or gaining credibility in your niche. Getting yourself prepared to write before you start your sessions is a good idea…

Read More: Get Yourself Prepared to Write

Getting to the Business of Writing

for-aspiring-writers-copy

You should be creating  content on a weekly basis to keep your audience coming back to your platform, to keep your brand fresh in their minds.

Creating  Content

You should write daily in order to find your voice and improve your writing technique. You will be creating content for your blog and you should schedule that into your writing time. If you’re looking for ideas for what to write about, turn to what you know. If you’re a writer than chances are you’re learning new things every day, and not just things related to writing. What you are experiencing, what you’ve seen, and what you’ve heard are all great content inspirations. You have an endless amount of topics to choose from to meet your daily writing challenge.

Writer’s Block

Writer’s block does not exist. You can write about anything, including your inability to write. Your failure to put words on paper stems from your expectation of what you may produce or the subject you want to write about. You should eliminate distractions so you can focus on your writing when the scheduled time arrives. Carve out a good time of day for the task and prepare your environment beforehand.

By writing every day, you exercise your ability. So when it comes time to write things like a scene for your book, it will flow almost effortlessly from you and you’ll experience no writer’s block at all.

Editorial Calendar

You want to take the time to step away from your writing but have a set schedule to get to the task of editing it. You have taken the challenge to write every day, regardless of what it sounds like so you should also be committing to a strict schedule to edit.

It won’t all sound amazing after you’ve taken the time to get a fresh perspective. But now with a fresh set of eyes, you can rework your words into usable content.

Writing Well Consistently

Once you make a habit of writing every day, the ideas just come. You get into a flow state where the words just come naturally. The more you write, the more you’ll have to say. If you make that commitment to show up then your writing will consistently improve. Eventually what you have to say will become more compelling and more persuasive.

It’s true that the writing will be difficult at first, but your commitment will pay off by bringing you the success in writing that you’re aiming for.

Give yourself the liberty to write like crap. Remember that writing is something you learn by doing.

12 Reasons You Should Hire A Copywriter

Writing web copy is something you know to be vital for your online presence, but it can get overwhelming quickly. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed to the back of your pile of important business-related items, but it really shouldn’t. What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors? Hire a copywriter, of course!

I am going to take a look at just why you should hire a copywriter and how one can help you create the best web copy ever for your business.

Let’s take a look at some great reasons why you should hire a copywriter and why you will be glad you did, in the end!

  1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing). One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time. This means you can spend your time drinking your favorite cup of coffee or tea in the morning, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark that you want every single time.
  2. A Professional Copywriter Can Perfectly Capture Your Services. When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, there are many industry-specific copywriters out there that have special training in different industries, making them perfect to write for you. When the copywriter writes about your services or industry, you will see just how well he or she can capture things, making it exciting and engaging for your audience.
  3.  Keep Up With the Latest Trends. You can give a copywriter the freedom to utilize the current trends to create excellent, fun content for your blogs and social media channels. This will help you boost your chances for viral content amongst your existing evergreen content.
  4. A Copywriter Knows How to Write Persuasive Content. When it comes to web copy, you want to make sure that it is persuasive, right? Of course! However, not everyone has the talent to create persuasive content that helps makes sales without coming across like a 1970’s used car salesperson. Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech because we know this can make or break a sale for you. When you write your own content, it might come across as far too sales-like for your readers or it may not be persuasive enough. Beat the doubt on whether or not your content is persuasive by hiring a writer that can create expert copy that will turn readers into customers quickly and easily.
  5. Sometimes There is Such a Thing as Being “Too Close” to a Topic. You might think that being very close to your industry is helpful when it comes time to create copy, but this can actually become detrimental. First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to those who aren’t. Second, when you are writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content. When you hire a copywriter, you are able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing.
  6. Copywriters Know the Importance of Variation in Content. Writing content means that you need to know the importance of variation, especially when it comes to content length. While longer content is still the most popular with SEO, you should also have different lengths such as a short piece or medium length to give clients the ability to choose the content they consume. Someone on a commute might be more likely to read a short content piece and read a longer one over lunch or after work. You need to let your readers choose. A copywriter can make sure that each and every piece of content is written in different lengths to provide that ability.
  7. A Copywriter Will Know How to Help Craft Different Content Formats. Creating copy doesn’t just mean writing blog posts and web content, but also creating ideas for multiple formats. You can find copywriters that have training in helping create infographics and images that help drive engagement on your social channels and blog. In fact, a copywriter can easily write a blog piece that can then be broken down into different formats, repurposing your content and getting it out to a wider audience. This is a great way to cover all of your bases, and provide people with the ability to choose how they wish to consume their content. You can find copywriters that have training in all areas of content formats, or ones that specialize in different ones to make a greater impact. Whichever way you go, a copywriter will be able to help you create a content format for all of your readers.
  8. Copywriters Keep Up-to-date With Every Single Google Change. Google is a great place when it comes to people finding your business and boosting your revenue. However, it can be a difficult place due to every single change the search engine giant makes. There seems to be a new update every month or so, and lately there have been some mega changes that everyone needed to be prepared for. Whether it is the large mobile-friendly update or something a little smaller, a copywriter will know all of these changes. This will help you get the best, most up-to-date content and SEO to better your copy and website.
  9. Hitting Your Target Audience. Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit the target audience each and every time, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content.
  10. You Will Get Fresh, New Content All the Time, Avoiding Duplicates. Fresh, new content is a vital part of the Internet world, and you need to make sure you always have it. It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it either. As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation and making your site a high quality, Google-approved page.
  11. Copywriters Can Help You Generate Organic Traffic and Bring in Sales. Organic traffic is something we would all prefer to have instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, if you generate more organic traffic, you will find that you are likely to have more legitimate customers. In fact, organic traffic can lead to quick sales. Copywriters can help create content that drives organic traffic such as creating content for social media, and then creating content on your site that keeps visitors once they reach your landing pages. When you get organic traffic, your revenue is likely to bump up significantly, and you will really enjoy getting to meet all of your new, wonderful contacts. Remember, build the relationship with them once they get there to keep them coming back!
  12. Use a Copywriter to Get Social. Being social is yet another vital aspect to any online presence, and in our blog linked in the above paragraph, you can see just how important it is to your SEO. A copywriter can help you create a perfect social media presence by creating engaging, epic social media content that drives clicks and interaction with clients. If you hire a social media copywriter, you will begin to notice that you have more interaction with your network, which will help when it comes to word of mouth marketing.

Leave it to the Wizards of Words

As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy. Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic.

ACW copy

Why Authors Should Hire a Professional Copywriter

Do you need copy written for your website or blog that will market your books or your product? Thinking about doing it yourself? You may want to think again. While most everyone knows how to write, that is, put ideas down on paper. Most people don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling a product or service through the power of words.

Quality.

A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.

Positioning.

Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your book so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.

Perspective.

You’re in the middle of preparing for a new book launch, scheduling a meeting with your editor, hiring a new assistant and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your business as an author and about what makes your book unique in the eyes of your customers and prospects. In essence, you can’t see the forest for the trees. But a professional copywriter can bring fresh eyes and fresh ideas to the table. They are not caught up in the day-to-day inner workings of your business as an author and can therefore, many times, do a better job of communicating big picture concepts about your books.

Clarity.

Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept one that you may easily understand, but your customers may not and turn it into easy-to-read copy.

Brevity

Let’s face it. In today’s too-much-information age, everyone is deluged with more then they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.

Convenience.

Your time is valuable and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the copywriter does what he or she does best, writes.

Supporting the design.

A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.

The Bottom Line.

In today’s economy, selling books is as cutthroat as ever. You need copy that will get your books noticed. You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.

ACW copy