Tag Archives: Content

Wednesdays Visual Writing Prompt

ship-in-stormWednesdays Visual Writing Prompt

Challenge

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this will be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites. Or share your response to the writing challenge in the comments section below.
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

12 Reasons You Should Hire A Copywriter

Writing web copy is something you know to be vital for your online presence, but it can get overwhelming quickly. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed to the back of your pile of important business-related items, but it really shouldn’t. What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors? Hire a copywriter, of course!

I am going to take a look at just why you should hire a copywriter and how one can help you create the best web copy ever for your business.

Let’s take a look at some great reasons why you should hire a copywriter and why you will be glad you did, in the end!

  1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing). One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time. This means you can spend your time drinking your favorite cup of coffee or tea in the morning, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark that you want every single time.
  2. A Professional Copywriter Can Perfectly Capture Your Services. When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, there are many industry-specific copywriters out there that have special training in different industries, making them perfect to write for you. When the copywriter writes about your services or industry, you will see just how well he or she can capture things, making it exciting and engaging for your audience.
  3.  Keep Up With the Latest Trends. You can give a copywriter the freedom to utilize the current trends to create excellent, fun content for your blogs and social media channels. This will help you boost your chances for viral content amongst your existing evergreen content.
  4. A Copywriter Knows How to Write Persuasive Content. When it comes to web copy, you want to make sure that it is persuasive, right? Of course! However, not everyone has the talent to create persuasive content that helps makes sales without coming across like a 1970’s used car salesperson. Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech because we know this can make or break a sale for you. When you write your own content, it might come across as far too sales-like for your readers or it may not be persuasive enough. Beat the doubt on whether or not your content is persuasive by hiring a writer that can create expert copy that will turn readers into customers quickly and easily.
  5. Sometimes There is Such a Thing as Being “Too Close” to a Topic. You might think that being very close to your industry is helpful when it comes time to create copy, but this can actually become detrimental. First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to those who aren’t. Second, when you are writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content. When you hire a copywriter, you are able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing.
  6. Copywriters Know the Importance of Variation in Content. Writing content means that you need to know the importance of variation, especially when it comes to content length. While longer content is still the most popular with SEO, you should also have different lengths such as a short piece or medium length to give clients the ability to choose the content they consume. Someone on a commute might be more likely to read a short content piece and read a longer one over lunch or after work. You need to let your readers choose. A copywriter can make sure that each and every piece of content is written in different lengths to provide that ability.
  7. A Copywriter Will Know How to Help Craft Different Content Formats. Creating copy doesn’t just mean writing blog posts and web content, but also creating ideas for multiple formats. You can find copywriters that have training in helping create infographics and images that help drive engagement on your social channels and blog. In fact, a copywriter can easily write a blog piece that can then be broken down into different formats, repurposing your content and getting it out to a wider audience. This is a great way to cover all of your bases, and provide people with the ability to choose how they wish to consume their content. You can find copywriters that have training in all areas of content formats, or ones that specialize in different ones to make a greater impact. Whichever way you go, a copywriter will be able to help you create a content format for all of your readers.
  8. Copywriters Keep Up-to-date With Every Single Google Change. Google is a great place when it comes to people finding your business and boosting your revenue. However, it can be a difficult place due to every single change the search engine giant makes. There seems to be a new update every month or so, and lately there have been some mega changes that everyone needed to be prepared for. Whether it is the large mobile-friendly update or something a little smaller, a copywriter will know all of these changes. This will help you get the best, most up-to-date content and SEO to better your copy and website.
  9. Hitting Your Target Audience. Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit the target audience each and every time, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content.
  10. You Will Get Fresh, New Content All the Time, Avoiding Duplicates. Fresh, new content is a vital part of the Internet world, and you need to make sure you always have it. It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it either. As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation and making your site a high quality, Google-approved page.
  11. Copywriters Can Help You Generate Organic Traffic and Bring in Sales. Organic traffic is something we would all prefer to have instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, if you generate more organic traffic, you will find that you are likely to have more legitimate customers. In fact, organic traffic can lead to quick sales. Copywriters can help create content that drives organic traffic such as creating content for social media, and then creating content on your site that keeps visitors once they reach your landing pages. When you get organic traffic, your revenue is likely to bump up significantly, and you will really enjoy getting to meet all of your new, wonderful contacts. Remember, build the relationship with them once they get there to keep them coming back!
  12. Use a Copywriter to Get Social. Being social is yet another vital aspect to any online presence, and in our blog linked in the above paragraph, you can see just how important it is to your SEO. A copywriter can help you create a perfect social media presence by creating engaging, epic social media content that drives clicks and interaction with clients. If you hire a social media copywriter, you will begin to notice that you have more interaction with your network, which will help when it comes to word of mouth marketing.

Leave it to the Wizards of Words

As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy. Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic.

ACW copy

Why Authors Should Hire a Professional Copywriter

Do you need copy written for your website or blog that will market your books or your product? Thinking about doing it yourself? You may want to think again. While most everyone knows how to write, that is, put ideas down on paper. Most people don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling a product or service through the power of words.

Quality.

A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.

Positioning.

Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your book so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.

Perspective.

You’re in the middle of preparing for a new book launch, scheduling a meeting with your editor, hiring a new assistant and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your business as an author and about what makes your book unique in the eyes of your customers and prospects. In essence, you can’t see the forest for the trees. But a professional copywriter can bring fresh eyes and fresh ideas to the table. They are not caught up in the day-to-day inner workings of your business as an author and can therefore, many times, do a better job of communicating big picture concepts about your books.

Clarity.

Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept one that you may easily understand, but your customers may not and turn it into easy-to-read copy.

Brevity

Let’s face it. In today’s too-much-information age, everyone is deluged with more then they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.

Convenience.

Your time is valuable and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the copywriter does what he or she does best, writes.

Supporting the design.

A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.

The Bottom Line.

In today’s economy, selling books is as cutthroat as ever. You need copy that will get your books noticed. You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.

ACW copy

8 Ideas to Inspire Content for Your Blog

images

You may be hitting a brick wall when it comes to ideas for blog posts and that’s okay.

At first, the task can seem daunting. You may question what you can offer to your audience that is fresh and interesting?

Just the frustration of creating content can cause you to clam-up and deter you from producing anything.

Here are 8 ideas to get the content flowing on your blog.


1. Start Writing a Short Story

Why not? You can write one in your genre or relative to your brand and it will only serve to promote any works you already have published. When you complete the short story you  have added another book to your brand. You can offer it as a bonus to new subscribers of your blog. It may increase your following and your contacts list for future newsletters that are your number one marketing tool.

You can begin writing a short story and publish each scene weekly, as a blog post. When you have finished writing the short story, you can combine your posts into your rough draft and use any feedback you received for your first round of edits.


2. Set up Google Alerts

With Google Alerts, you can set up alerts for topics and subtopics in your niche to see what’s making news and what’s being said by others. Monitoring online news and conversations can inspire ideas and introduce you to new content sources.


3. Post a Poll

This is a great tool that can boost readership and encourage people to come back to vote and share with friends. Set up a poll as a blog post or in the sidebar, and ask readers to vote on their biggest challenge, their worst nightmare – you name it – as long as it’s relevant to your topic. What do you want to know from your readers? Ask them.


4. Invite Guest Authors

Ask someone who writes on a similar subject to be a guest author. The guest blogger gets links back to his or her website or blog, as well as exposure to your readers. Your readers get new perspectives on your subject.


Future-Of-Incandescent-Bulbs-Not-So-Bright

5. Use Your Brand and Your Book

The most obvious choice for creating content is to use your author brand and your book to come up with ideas. When you developed your author brand you created a list of keywords that would serve you with SEO and creating content. If you still have that list, then now is the time to refer to it and pull some ideas from the keywords and key-phrases you listed. The trouble is that not all author bloggers have done this type of branding. If you haven’t worked out your author brand you might find this article helpful: DISCOVERING YOUR BRAND

This approach isn’t new, but is a condensed version of what you might relate to your brand. Whether you have or haven’t worked on your keywords, the following are some quick ideas that might help you figure out some great content ideas:

Book Brand

  1. Premise of your book.
  2. Themes in your book.
  3. Characters and their traits.
  4. Social setting and time period relative to your book.

The You Brand

  1. What are you finding interesting?
  2. What is inspiring you lately?
  3. Where would you like to be in three years?
  4. Who are you influenced by?

Your brand literally gives you a limitless supply of content if you know where to look.


6. Your Latest Research Trends

I don’t know about you, but I am constantly researching, that’s how I come up with my blog posts.

I start by doing the research and noting my sources, writing down what I get out of the research. If I think of a new take on it or find a way to simplify it, I use that idea for a blog post. Most of my posts consist of what I have learned from prior research I’ve done.


7. Reviews

Not only can you review books in your genre, you can read the books of your fellow bloggers and write reviews for them. It’s important to show your support for your blogger community. Another way you can do this is by not only reblogging their content, but reviewing it first, and posting your review at the top of the reblog. This is a great way to get other readers interested and a great show of support for your fellow bloggers.


8. You Can Write About Anything to do with Writing

Anything to do with writing that you’ve learned or have a new perspective on is something you can blog about.

 


Now it’s your turn!

I would love to add more ideas to my list! Where do you find inspiration for your blog posts? Please share your tips and resources in the comments.

 

Book Cover Design

 

 

 

The 7 Things Writers Need to Create Great Content

Love copy

This might seem squishy, but if you’re meant to be a writer, you know what I mean.

There is no substitute for the love of writing. For the passion of getting the words right, the head-scratching and the pacing around the house and the endless drafts that aren’t quite right yet.

If you don’t love language and your topic and the act of putting words together, none of the rest of this really means anything.

I could have just as easily used Compulsion, Obsession, or Bullheadedness for this section. Whichever word you choose, it’s about refusing to settle for weak writing, because the words matter.

AAOS copy

Writing for self-expression can be high art, pursued for the sake of your own experience of truth and beauty.

Professional writers work from an attitude of serving their audience. Serving them with truthful, beautiful words, yes. But also with language that meets their needs, language that clarifies rather than prettifies.

Novelists, copywriters, and content creators all live in service to our audiences. No matter how clever or perfectly poetic we may find a phrase, if it doesn’t serve the audience, it goes.

Confidence copy

It’s always struck me as odd that many of the most capable writers are also some of the most insecure.

But it doesn’t need to be that way. Confidence comes from putting the work in, to become a genuinely authoritative expert. It comes from research, craftsmanship, and seeing the difference you make to your audience.

Serious craftspeople are humble and proud at the same time.

The pride and confidence come from hours of deliberate practice – the kind of work that expands your abilities and challenges you to grow. The humility comes from the knowledge that a true pro is always improving, expanding, and refining.

Training copy

Many writers imagine that if you have a good writing voice and a strong opinion, you’re qualified to work as a professional copywriter.

Not so fast.

Great copywriters and content creators are fine wordsmiths, yes, but they’re also strategists. They understand what types of content work to attract attention, to stand out amid the sea of content clutter, to motivate buying behavior, and to help the audience make the journey from interested bystander to loyal customer.

Solid content and copywriting strategy come from training (and practice). You can get a lot of that training at Copyblogger.

Discipline copy

You may be a brilliant wordsmith and master strategist, but if you can’t get yourself the butt-in-chair time needed to produce a significant quantity of work, you won’t get where you want to go.

To a great degree, discipline is a set of habits that can be cultivated. As a writer, you can string together rituals, create the right work environment, and adopt the behaviors of productive writers.

As a working writer, you also need to throw in a set of habits that will ensure that you meet your deadlines, keep clients updated, and invoice your clients promptly.

If you care enough, you’ll do it. The habits can be difficult to put into place, but fortunately, once they’re in place, they tend to keep you on the right track. (That’s the difference between habits and will power.)

Marketer copy

Yes, there is some money in writing fiction. (For the lucky few, there’s a great deal of money. Emphasis on few.)

There’s also still a little bit of money in journalism and feature writing, especially if you have excellent contacts.

But for the most part, if you want to make a living as a writer, the fastest, most enjoyable way to do that is to write content to find more customers.

It’s interesting, it’s very much in demand, and it will get you researching and investigating as many different topics as you like.

You might think that this kind of writing is boring to do. Far from it. Creating really good content (as opposed to the mass of junk that makes up 95 percent of web copy) will call on your skills as a storyteller, investigator, wordsmith, travel writer, historian.

A well-qualified content marketer needs all the skills of a great feature or fiction writer — combined with solid marketing strategy.

You also, of course, need to get comfortable marketing yourself. This can be surprisingly tough even for writers who create superb marketing for their clients.

“Create a bunch of content and hope someone wants to do business with you” won’t work for your writing business any more than it will for your clients’. You need to apply the same strategies and frameworks to your own business that you do to theirs.

If this doesn’t come naturally to you, don’t let that worry you. It doesn’t come naturally to a lot of good writers. But it’s something that’s well within your ability to learn.

support copy

One of the tough things about living as a professional writer is that the path you walk is one you make yourself.

There’s no one to tell you which direction to go, no one to give you sign posts along the way, no one to outline your day for you and tell you where you need to be and when.

That’s also one of the fantastic things about living as a professional writer. But sometimes Fantastic is also Difficult.

Writing is a lonely business. And it can be just a little lonelier when you don’t have colleagues to bounce questions off of, or to share your gripes and triumphs with.

When you do find a community of writers, though, it’s a lovely thing. They’re some of the funniest, smartest, quirkiest people you’ll ever meet. And it just feels good to hang out with people who get you.


Source: http://www.copyblogger.com/writer-success-2014/