Tag Archives: Marketing Your Brand On Twitter

Get Organized with Twitter Lists

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by M.R. Goodhew

Twitter lists are your friend. When people follow you, you start to get a feel for who they are, you may want to add them to a list in order to keep better track of them, or to categorize them under a certain subject that relates to marketing your books and growing your business.

Twitter lists are a great way to keep track of all of the people you want to follow in a specific way. I have lists which include my top re-tweeters, editors, influencers, writing advice, clients, my favorite authors, books I have purchased, and more. Below is a screenshot of where you can find and manage your twitter lists.

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You can make lists to keep track of certain people in your network. You may want to make a list of the people who retweet you often. You simply add them to the list you create for them, and then select the list to view the most recent tweets of everyone you have added to the list.

There are two types of twitter lists, there is a public list and a private list. In a public list, anytime someone is added to the list they are notified in their notifications inbox. The notification will tell them that you added them to a list and will tell them what the list is called and send them a link to it. Also, if someone in your network finds any of your public lists interesting, they can subscribe to it and it will be added to their own lists, but you will still maintain control of the list. With a private list, no one can see the list, subscribe to the list, and no one that has been added to the list can see that they’ve been added. Both kinds of lists are helpful when it comes to building an audience and here is why:

With a public list, not only can you separate followers into compartments by how you know them, or what they specialize in, the list could also be used as a resource that your followers find useful which makes you a good person to keep following. Your followers can subscribe to the list and benefit from the content you have gathered there. You can tweet about your list to attract new followers.

I don’t know about you, but I have a hard time keeping track of the people I meet in real life so keeping track of the thousands of twitter followers I’ve connected with is not an easy task. Private lists are great for keeping track of your followers.  These private lists can help you differentiate between who your followers are, and what they do. The lists will help you network with them in the future.

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What kinds of lists should you create?

Not only can you create lists to keep track of who your followers are and what they do, you can create targeted lists that you can use to build your brand.

One of the ways you can build a targeted list is by searching LinkedIn contact member’s profiles for their twitter handles and then adding them to a list that you’ve created like Publishers, Marketers, Authors, Designers, Editors, or Agents.

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In the picture above you can see where on their LinkedIn profile that you can find their twitter handle.

These lists are a great way to categorize your content on twitter and to keep track of your followers in relation to their content or occupation. When you select one of your lists, you will see a feed of all of the most recent tweets from the people you have added to that list.

Finding Twitter Lists

You can do a search for twitter lists by typing “social media lists” into the search box that’s located on the upper right hand side of the page next to your profile picture.

You can search for these lists, view the feed, and select influential list members to see what lists they have that you may want to subscribe to. When you subscribe to a list it will show up in your lists section.

You can create lists for just about anything so have fun! Just remember to monitor your lists regularly. They were designed to make your twitter experience tailored to you and your brand. The lists make it easy for you to steer clear of the normal feed window where you might find a lot of spam, and to focus on what matters to you.

What kinds of lists can you recommend?

 

 

Twitter Etiquette

by M.R. Goodhew

There are all kinds of rules to know about how to operate on twitter. Get some of these wrong and you’ll be unfollowed and even blocked by some users. The intensity of the set of standards that has developed on twitter is so ingrained into its users, that I choose to call this subject Twitter Etiquette.

The List

It’s best not tag a person in your post unless you know for sure it is okay with them. Using a followers handle in a tweet without permission will get you unfollowed and possibly even blocked.

You should steer-cleer of posting 1o or more tweets in a row, you’d be monopolizing the feed and this is considered spammy. You want to time your tweets at intervals so it’s not just your tweets that everyone is seeing.

You shouldn’t use characters in your tweets that look unfamiliar to a regular keyboard standard, people might think you are unprofessional and may fail to trust your brand. Plus, they may have a hard time interpreting your tweet.

Try not to abbreviate everything in your tweet, it could get irritating to try and read. A few abbreviations such as RT for retweet, TY for thank you, are simple abbreviations that nearly everyone understands. The more you abbreviate, the more you begin to appear less human, and you won’t gain popularity as quickly or have people wanting to engage with you.

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Use hashtags relevant to your brand with every post you make. Over three hashtags is too many. Keep it to a maximum of three hashtags and be sure you’re not spamming a hashtag. When your content doesn’t provide any valuable information to a person searching that hashtag, you know you are spamming.

Do share other peoples content. It is customary to share a followers content if they have retweeted you, followed you, or mentioned you. At the same time, be sure that the tweet of theirs that you’re sharing is their pinned tweet. If they don’t have a pinned tweet, a good place to check for their content is in their photos. Most tweeters will attach their brand marketing to alluring photos that end up in their photo feed. Do your best not to retweet a retweet, it’s just rude. The only time that this would be okay is if you just can’t locate something that they have shared that is their own.

Be sure to share your own content after sharing others so that when people come to your profile it’s your tweets they see and share. Pin your best and most important tweet to the top of your page.

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Know that when you exceed your followers in follows by a certain percentage, twitter will not let you follow any more users until both sides balance out.

Thank people for following you with a tweet. It’s not just an opportunity to thank them, but your chance to get your brand out there in the feed. This is also a case where it is okay to use their twitter handle to mention them.  Include a quick call to action, and be sure to add a relevant photo that they will want to share. Most people retweet thank you’s anyway just as a common courtesy.

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You can also automate a direct message (DM) to send out to your new followers that tells them little about you and invites them to your website to discover more. Inviting people to your platform is important for the marketing aspect of your brand. It brings them one step closer to becoming a loyal follower and purchasing your product or inquiring about your services. Be sure your automated DM doesn’t sound generic, people tend to skip over generic DM’s. They want to feel as if they are communicating with a real person and making a connection, not a bot.

Be a friendly connection and retweet your new followers pinned tweet, why not, you’re there anyway right? This will get their attention and more than likely bring them back to your profile where they will take a closer look at all you have to offer. Follow back and add them to a public or private list once you have scanned their feed and know what they’re all about. This will aid you in monitoring your network later.

Thank people for re-tweeting you with a tweet and use their handle to mention them, this shows other tweeters who is re-tweeting, and hence, who to follow. It is a nice gesture. You can again include a call to action that pitches your brand and takes them to a point of sale or to your website. Always include a relevant picture if you can because it calls attention to your tweet.

Be sure to also retweet your retweeters, it’s only fair and proper. And again, try your best not to tweet their retweets. It might be considered lazy and rude not to attempt to retweet their original content.

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Do respond to your mentions by thanking your follower or fellow tweeter. It’s more than likely that the mention is not automated so they took some time and effort to connect with you. Communicate with people who mention you and then re-tweet or mention them when you share their content in return.

If you’re in business (which I assume you are if you’re reading this) then you want to maintain a certain air of professionalism which means that some subject matter is taboo. Gossip, political viewpoints, anything that might be considered sexist or racist, and religion are typical subjects to steer clear of if you don’t want to offend portions of your network.

Send out a Friday tweet to your favorite followers thanking them.  This is tagged #FF. Follow Friday is essentially a Twitter holiday with the aim of getting people to follow one another.

Don’t just pay attention to the people that are paying attention to you. Take the time to reach out to your network and make connections. This is a great opportunity to monitor your lists.

Do tweet random tweets, be a human, say real things. This will make your followers more inclined to connect with you and respond well to your brand. Twitter isn’t just about marketing and people want to know that you’re a living, breathing person.

I recommend that you do not validate your followers as it will drive them away, and respond to them personally for following you rather than having a service do it.

Try to sell your entire brand on twitter through your personality and your tweets.

This is one way to help you become a success in creating a network of targeted followers that interact with your content, rarely unfollow, purchase your product, and spread the word about your brand.

Do you have a general rule that I didn’t think of? What are your top twitter rules?


Available in June 2016

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As an author you are in the business of selling books. If you’re not connected to twitter, you should be. Leveraging your network on twitter is essential to marketing your books. In this book you will discover:

  • the complete guide to the ins and outs of twitter
  • Who to follow and how to find them
  • Secrets to building influence on Twitter
  • the secrets to engaging your followers and making lasting connections
  • The formula behind successful marketing of your brand or author platform
  • Content strategies, time savers, and useful tips

Start your journey toward social media influence and business success!