Tag Archives: Movie Poster

Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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Choose the Cover for a New Thriller

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Cover Concept Contest

for author Joseph Carpenter

Which concept you would choose for the cover of “Special Report”

When a mysterious faith healer suddenly appears in Texas, Satan and the Federal government join forces to discredit him and stop his followers from gaining too much power. But when Amy Frostberg, an up and coming reporter for the Texas News Television Network is tasked with getting to the bottom of the story, she finds herself in the middle of a battle between good and evil.

This is a book cover concept which will also be a poster for the future movie.

Joseph E. Miller, aka Joseph Carpenter,  directs, writes, and produces films for television, cable and movies. 

Joseph enlisted in the US Army and spent five years in Western Europe during the height of the Cold War as a Counter Intelligence Agent with the 66th and later served as a Recon Scout with the famed Echo Company, 2nd Battalion 506th Infantry (Currahee) 101st Airborne Division in Vietnam from December 1969 to November 1970. He was wounded in action in November 1970.

A graduate of the University of Maryland, Duke holds BS and MA degrees and has received numerous, national and international awards for his work including, the Honor Award of the Association of Military Surgeons International, a Certificate of Merit from the Entertainment Industry Council and the coveted CINE Golden Eagle.

Some of his work includes:

JUST PUBLISHED

Joseph, who has made over fifty non-fiction films, written more than one-hundred and fifty newspaper and magazine articles, numerous film and television scripts, produced several TV movies and is currently producing two feature films, “Jonni Dingo’s Eyeball,” and “Hot Rod Zombies,” also writes under the pseudonym of Duke Zimmer.

The Romanovsky Stain” by Duke Zimmer is the first of five novels in the “After Action Report” series featuring Jacob Steiner. The true art of spy thrillers, as they should be told. Duke Zimmer combines a unique and captivating plot and a memorable setting with flawless writing skill to bring to life a fascinating thriller. Recently awarded Reader’s Favorite.
Book Cover Illustration 11b copy
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