Tag Archives: Networking

Networking – Are You a Writer?

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Hello, and thanks for stopping by 🙂

I hope you can take some time and answer a couple of questions for me in the comments section.

I am lucky enough to have a growing network of writers that I would love to know more about. I have visited most of your blogs although I’m still working on getting to them all, and am learning to be better at networking by leaving feedback while I’m there. Beyond what I’ve already discovered, there are just a few questions I’d like to ask that would help me to get to know you better. And I promise I’ll be around to read your posts much more regularly in the future 🙂

Also, I’m in the process of a book project that you may be able to help me with. I’m trying to collect some useful information for writer’s just starting out. I have my own ideas but it would help to get your input. If you could tell me what information would have helped you out most before you got your author platform started – it would be super helpful to me.

I have read some of your books and really enjoyed them. I’d like to read more.  I am also looking to introduce my book club to your work which they may not otherwise happen to come across.  It would be awesome to refer your book to them so please leave me a link to your books after your comments –  pretty please and thank you 🙂

I leave reviews at the points of purchase and encourage my book club members to also.

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The Trouble With Author Spam

by M.R. Goodhew

Are You Unknowingly Spamming Your Social Networks?

Now days indie authors are feeling the pressure to make their social media networks work for them.

They have signed up on Twitter, LinkedIn, Google+, Instagram, Facebook, and Pinterest or as many platforms as they can handle.

They have made tons of connections, traded page likes, and joined all the right groups.

They have studied up on marketing and created a great ad for their book with a catchy tagline and a great hook. Or, they are offering their book at a seriously discounted rate if not for free.

They have created their schedule for marketing and are sticking to it like clockwork. Posting their ad to their groups and feeds at at least three times a day at these particular times – 6 am, 9 am, 12 pm, 3 pm, 6 pm, and 9 pm.

The trouble is that they are now spamming these platforms with this ad. Their share shows up constantly along with thousands of others and has become irritating or is largely ignored. Who is this spammer, is it you?

All of these ads have begun to look the same and there is nothing that stops the public you are networked with, mostly authors, from scanning right past all of your hard work that went into that perfect ad. It’s SPAM.

And if that is not enough, you may be posting your ad for your book on the pages of your followers without their permission, spamming their timelines.

There has to be a better way.

And there is.

Build Your Network With Your Brand

Newsflash – becoming an author is not a get rich quick scheme. Your product is not in demand, there are thousands like it on the market. There are thousands of well written free books, discounted books, and unique books with catchy titles and good covers.

You need to stand out from the rest to generate the kind of sales you are looking for and to gain popularity.

Becoming an author is a business venture, not unlike launching a start-up. It takes years to see the profit and plenty of hours of overtime. Becoming an author is a commitment to your writing career and involves your effort and hard work just like anything else of value. My hat is off to those of you who have done it the right way, you’ve busted your butt creating your platform and poured your heart into your brand by doing what you do best, writing.

My advice for those of you who have not began with your brand is this…

The best way to launch your book is a year before you publish. You do this by creating your brand and building a website where you start a blog and you regularly post content related to your brand. You then share this content across your social media networks and begin to build your following the right way, by getting people interested in what you write.

You make connections with real people by talking to them. You read their articles and make comments. You share their content if it resonates with your brand or if you think your network might appreciate it. You guest post on other blogs. You share your content to your groups and you connect with the people in your group. Once you have drawn people to you with your content, it’s word of mouth more than ads that will skyrocket your sales.

There is a time and place for your ad. Once or twice a week in your groups, three times a day on Twitter, once every other day on Google+ and Facebook. You can also append your ad to the bottom of each blog post, this is a great way to market your book.

Find out how to build your author brand in this article. Discovering your Brand

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Become Part of the Conversation through Blogging

If you are passionate about your subject and are willing to write about it regularly (no less than three times per week), a blog can be a fantastic—and free way of building an audience for both you and your work. You can start your blog with WordPress. It’s free, and sign-up is very simple. Below are the steps to help you get started:

  • Set Up an Account: Visit the WordPress.com and set up a free account to create your blog. Or build your own WordPress website by following these simple steps at How to Set Up Your Author Website
  • Give It a Name: I suggest that you use your name so that the blog can expand to include future books you may publish.
  • Write a Post: Once this is done, click “create post.” Type your entry just like you would an email. You can choose different fonts and sizes of text, or add pictures, lists, and links to websites.
  • Preview and Publish: Click on the preview button to see if you like the way your entry looks. If not, you can edit it until you are satisfied. Once you are happy with the results, click “publish.”

Write in Blogging Style and Observe Blogging Etiquette

  • Regularly Update: Update your blog frequently, three times a week is a minimum but set yourself a realistic schedule and stick to it.
  • Keep It Short and Concise: Keep in mind that in the blogosphere, people have shorter attention spans than they do offline so you need to make your posts easily digestible and informative – 250 words can be enough.
  • Make It Compelling: Strive to create blog copy that is compelling, interesting, and will invite further conversations. Remain true to your brand. Stay on topic so that you don’t lose your audience.
  • Engage: This is an opportunity to tell your readers what you are writing about. Ask them what they would like to hear more about. This kind of involvement will make them feel attached to you and your work, building an audience that will stay with you from book to book.
  • Involve: Pose questions and comment on people’s comments. A blog is meant to be a community. Respond directly to people’s comments, either in the comments or in a new blog post. This will engage readers so they will come back more often.
  • Give It Personality: Above all else, remember that your blog should be an extension of you, let people know who you are and your opinions should be reflected in your writing style

Target Your Audience and Build Upon It

  • Spread the Word: Once you have been posting regularly for a couple of weeks, tell your friends, colleagues, and contacts about your blog and ask them to tell their friends, colleagues, and contacts. Send an email or newsletter to your email address book or database introducing the blog and linking to it.
  • Utilize Your Sphere of Influence: Look around the Internet for related blogs, and read and post to them. Commenting and becoming part of the blog community will cause others visit your blog and do the same.
  • Use Your Amazon Author Page: Once you begin blogging, be sure to sign up for Amazon’s Author Central. This is a program that will allow you to feed your blog directly onto your author page on Amazon.com, a very powerful way to share compelling content with possible customers.

Optimize Your Blog and Link Like Crazy!

  • Submit Sitemap to Google Webmaster Tools: The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools. Submit url’s to Bing, Google, etc.
  • Identify Clear Keywords: Create a good, concise description for your blog, as well as relevant keywords. Make your headlines snappy.
  • Tag: This is easy to do on the “create post” page. Just enter the relevant keywords in the box separated by commas, this will make your blog easier to search.
  • Link to Retailers: Use your custom “Buy the Book” landing page. The page should be live six months in advance of your book’s publication date (You can list pre-order books with Kindle Direct Publishing for eBooks, and Amazon Advantage for paperback publications).
  • Social Networking: Use Twitter, Facebook, LinkedIn, etc., to let others know what you’re blogging about and provide links back to your blog.
  • RSS: Put a subscription icon on every page.
  • Pictures: Use images whenever possible.
  • Learn from Others: Take a look at your favorite writers’ blogs and emulate some of the techniques that make their postings great.

Participate On Other Blogs

This can be a very powerful tool for promotion and raising your profile. Here are some tips for getting started:

  • Find Your Community: Use a blog search engine to find blogs in your subject/area of expertise.
  • Make Your Mark: Once you have identified those that feel relevant and compelling, become part of the conversation by commenting on a post that interests you and add something that readers of the blog might be interested to know.
  • Let People Know Where You Are: Link to your blog or website if you’ve written something relevant to the conversation. If you are bringing something valuable to the debate, people will begin to follow you and will be more interested in what you publish.

For Your Cover Design, Illustration, & Author Graphics See Michelle Rene

Book Cover Designer and Marketing Design

 

A Recent Author Full Brand Image Project & Book Launch

I had the awesome opportunity to do a full brand image project for an amazing new author Kathrin Hutson. I am reading Kat’s book “Daughter of the Drackan” now and having a hard time putting it down. It has just launched, so you can get your copy on Amazon now.

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Book One of Gyenona’s Children:  Born of humans but raised by beasts who despise the legacy of man, Keelin is the only one who can redeem, or destroy, the future of both races. Keelin is the only human fledgling, weaned by the drackans of the High Hills and given their instincts, ferocious strength, and fierce hatred for humankind. But even the drackans closest to her cannot explain why she has violent blackouts from which she wakens covered in blood. A desperate, reckless search for the source of this secret brings her face to face with the human world and memories from a locked-away past, long forgotten. Keelin becomes a terrifying legend among human assassins while she hunts for answers, and the human realm’s High King is murdered. While a sickly steward hides within crumbling walls, commanding her every move with a magic he should not possess, Keelin’s journey to track him down threatens her loyalty to the drackans who raised her. The rogue who crosses her path hides familiar secrets, echoing her own terrifying blood-lust and forcing her to consider that there may be something human about her after all.

Mother of the Drackan, Book Two of Gyenona’s Children, is set for release Spring 2016.

Get Your Copy Now On

Amazon

Kat is also a professional editor that I highly recommend


Below is the entire package I designed if you want to check it out 🙂

Book Cover Design

(Illustration done by Chandler Steele)


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DOD Final Paperback 001  Kindle

Amazon Ads

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Book Marketing Teasers

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Book Posters

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What Is Being An Indie Author All About

By Michelle Rene Goodhew

If you are an independent author or a writer on your way to becoming published, this articles for you.

Sitting on your laurels and basking in the glow of being published is not necessarily success.

Success is also about amassing a fan base of the work you have written, of receiving the payment that comes from your words being appreciated by a large assortment of the public.

Your book deserves the kind of time and attention that creating a best-seller requires.

I’m not saying that getting to the point of publishing does not deserve a feeling of success, but it may be only a point on the road to success, not a stopping point.

Becoming a successful author is more about a structured system of actions, business savvy, marketing strategy, and your ability to maintain a healthy and positive attitude. You are responsible for discovering just how good things can get, what real and full potential your book has. Becoming a successful author requires that you put in the effort required to give your book its best chances at becoming a worthwhile work of art.

A Structured System of Actions for Indie Authors

A Structured System of Actions:

Get on board with the self-publishing industry. Take the time to establish connections and network your author brand. It’s important to connect with other authors, people involved in the publishing industry such as editors, reviewers, bloggers, readers, journalists, radio hosts, television hosts, producers, directors, media personnel, and graphic designers…anyone in the industry that could help you succeed. Connecting to groups of people that might have an interest in your author brand is a bit more tricky, but enormously necessary in getting the word out there about your new book.

Talk to the people in your network, comment on their posts, wish them happy birthday, laugh with them, cry with them, but make them remember who you are. People that care about you are 95% more likely to purchase your book and recommend it to others. As an author you attain an almost immediate celebrity status, leverage that status with a network you develop through careful consideration of who would be driven or motivated to purchase your book.

That said, know your brand. Read more about author branding here. Knowing your brand is crucial in growing your following and establishing interest in your book before it is published. If you have already published, it won’t hurt to revisit your brand and begin again with a possible rewrite or by starting to establish a larger following by gearing your writing and marketing efforts in relation to your brand.

Indie Author Business Savvy

Business Savvy:

Becoming an independent author is very much similar to becoming a business owner. It is like launching a start-up. Your business as an author requires almost daily attention. It pays to be educated, get to know the publishing industry by reading blogs from other authors or articles and books related to the business of self-publishing. These are resources you can use, and people you can network with, all of which will help serve you on your road to becoming a best-selling author.

Knowledge is power. The questions you have can be the subjects of articles that you write and can begin to amass a following to your blog that you will have created on your author website. Yes, you have to establish certain accounts and will have a schedule and a list of daily actions to perform much like a business owner.

Treating your writing as a business will ensure that you give it the respect that it deserves and the attention that it requires in order to be successful. Just as it requires three years for a business to become established and start to see profits, so will it be for your business of writing. Buckle down and take the necessary steps required to learn the ins and outs of your trade and discover how to make an impact and up your profit margin.

Marketing Strategy for Indie Authors

Marketing Strategy:

After you create your online presence you can begin implementing a marketing strategy immediately, before you publish. Marketing your book is about marketing your author brand and developing your author platform. Do this now so you don’t make the mistake of having to back-track later. It’s no fun to be sitting on a published work with the crickets chirping because no one knows who you are or what you have published.

If you are a shy individual, it’s time to get over it or you’ll most likely never get anywhere in the publishing world and remain a nobody. You can’t expect to reach success without hard work, creative planning, and decisive action. You are now a business owner with a product you need to sell to be successful. Learning about the world of social media will help, understanding marketing strategy will help too, but there is nothing without your ability to take action on what you have learned.

Your marketing strategy will determine the number of books that you sell, period, beyond the purchases of family and friends. And let’s face it, is that really all you’re aiming for, to be published, only recognized by your immediate peers, not having used the huge assortment of assistance, guidance, support, and resources that are available to you. Do you really want your book collecting dust, or are you hoping that a fairly large number of people will enjoy it, dreaming of getting to that place where you can truly feel successful and call yourself an author. Setting up and working a well thought out marketing plan will get you those sales, and it’s worth it.

Healthy and Positive Attitude for Indie Authors

Your Ability to Maintain a Healthy and Positive Attitude:

In the publishing industry, success can be more easily acquired if you maintain the right mindset. It is important to remember that you live in a universe of abundance. That when you think a thought, at least ten thousand other souls are thinking of something along the same lines. A person with a positive outlook would see that as ten thousand possible purchases already attained from the point of concept in creating their best-seller. That ten thousand people would find your subject matter intriguing and would be inspired to buy your book is a completely realistic idea.

The world’s population is currently 7.3 billion people, that brings your immediate readership to a statistic of .00000137 percent of the world’s population at the moment you thought of your plot. If ten thousand people buy your book, you are already a best-selling author. The odds are already stacked in your favor. You can break onto the New York Times Bestseller List in certain categories with sales as small as 3,000 copies sold. It all depends on the category of your book and what else you’re competing with in a certain week. Three thousand copies, Can you believe it? If your wonderful book doesn’t make it, remember that there are many other marketing tools that can help propel your title just as well: other newspaper lists, awards, editor’s recommendations, reviews, and word of mouth. If your book is good, people will find it and love it!


So it’s time to get your head in the game. You are responsible for using the resources you have at your disposal in your marketing efforts in order to catapult your book to success. What’s that old motto, you don’t know until you try? Well doesn’t your mark on the world deserve your best efforts just to see how many people will experience the appreciation of what you have created? This is your baby, treat it as such, and give it the care and attention it deserves.


Contact Michelle Rene

for Cover Design & More

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Authors-Set Up your Web Presence.

Lit World Interviews

One of the first things you will find out as an Author is that YOU ARE YOUR ADVERTISING. Agents and Publishers look at what your presence is online and how you are selling yourself. Don’t be offended at that word. Use the word marketing if you like.

The point is, you have to get attention in order to get attention. As soon as you realize you want to be an author start marketing. What are things you need to do?

Establishing your Network/Platform or whatever you want to call it.

Professionals will tell you to focus focus focus. Focus your energy on two or three media outlets and that’s it. Okay, I somewhat agree.

Today let’s talk about three of them:

  • Blog
  • Twitter
  • Facebook

What’s the best way to control your presence, your marketing, your portfolio and establish a home where everyone knows your name? You got it . …

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