By Michelle Rene Goodhew
If you are an independent author or a writer on your way to becoming published, this articles for you.
Sitting on your laurels and basking in the glow of being published is not necessarily success.
Success is also about amassing a fan base of the work you have written, of receiving the payment that comes from your words being appreciated by a large assortment of the public.
Your book deserves the kind of time and attention that creating a best-seller requires.
I’m not saying that getting to the point of publishing does not deserve a feeling of success, but it may be only a point on the road to success, not a stopping point.
Becoming a successful author is more about a structured system of actions, business savvy, marketing strategy, and your ability to maintain a healthy and positive attitude. You are responsible for discovering just how good things can get, what real and full potential your book has. Becoming a successful author requires that you put in the effort required to give your book its best chances at becoming a worthwhile work of art.
A Structured System of Actions:
Get on board with the self-publishing industry. Take the time to establish connections and network your author brand. It’s important to connect with other authors, people involved in the publishing industry such as editors, reviewers, bloggers, readers, journalists, radio hosts, television hosts, producers, directors, media personnel, and graphic designers…anyone in the industry that could help you succeed. Connecting to groups of people that might have an interest in your author brand is a bit more tricky, but enormously necessary in getting the word out there about your new book.
Talk to the people in your network, comment on their posts, wish them happy birthday, laugh with them, cry with them, but make them remember who you are. People that care about you are 95% more likely to purchase your book and recommend it to others. As an author you attain an almost immediate celebrity status, leverage that status with a network you develop through careful consideration of who would be driven or motivated to purchase your book.
That said, know your brand. Read more about author branding here. Knowing your brand is crucial in growing your following and establishing interest in your book before it is published. If you have already published, it won’t hurt to revisit your brand and begin again with a possible rewrite or by starting to establish a larger following by gearing your writing and marketing efforts in relation to your brand.
Becoming an independent author is very much similar to becoming a business owner. It is like launching a start-up. Your business as an author requires almost daily attention. It pays to be educated, get to know the publishing industry by reading blogs from other authors or articles and books related to the business of self-publishing. These are resources you can use, and people you can network with, all of which will help serve you on your road to becoming a best-selling author.
Knowledge is power. The questions you have can be the subjects of articles that you write and can begin to amass a following to your blog that you will have created on your author website. Yes, you have to establish certain accounts and will have a schedule and a list of daily actions to perform much like a business owner.
Treating your writing as a business will ensure that you give it the respect that it deserves and the attention that it requires in order to be successful. Just as it requires three years for a business to become established and start to see profits, so will it be for your business of writing. Buckle down and take the necessary steps required to learn the ins and outs of your trade and discover how to make an impact and up your profit margin.
After you create your online presence you can begin implementing a marketing strategy immediately, before you publish. Marketing your book is about marketing your author brand and developing your author platform. Do this now so you don’t make the mistake of having to back-track later. It’s no fun to be sitting on a published work with the crickets chirping because no one knows who you are or what you have published.
If you are a shy individual, it’s time to get over it or you’ll most likely never get anywhere in the publishing world and remain a nobody. You can’t expect to reach success without hard work, creative planning, and decisive action. You are now a business owner with a product you need to sell to be successful. Learning about the world of social media will help, understanding marketing strategy will help too, but there is nothing without your ability to take action on what you have learned.
Your marketing strategy will determine the number of books that you sell, period, beyond the purchases of family and friends. And let’s face it, is that really all you’re aiming for, to be published, only recognized by your immediate peers, not having used the huge assortment of assistance, guidance, support, and resources that are available to you. Do you really want your book collecting dust, or are you hoping that a fairly large number of people will enjoy it, dreaming of getting to that place where you can truly feel successful and call yourself an author. Setting up and working a well thought out marketing plan will get you those sales, and it’s worth it.
Your Ability to Maintain a Healthy and Positive Attitude:
In the publishing industry, success can be more easily acquired if you maintain the right mindset. It is important to remember that you live in a universe of abundance. That when you think a thought, at least ten thousand other souls are thinking of something along the same lines. A person with a positive outlook would see that as ten thousand possible purchases already attained from the point of concept in creating their best-seller. That ten thousand people would find your subject matter intriguing and would be inspired to buy your book is a completely realistic idea.
The world’s population is currently 7.3 billion people, that brings your immediate readership to a statistic of .00000137 percent of the world’s population at the moment you thought of your plot. If ten thousand people buy your book, you are already a best-selling author. The odds are already stacked in your favor. You can break onto the New York Times Bestseller List in certain categories with sales as small as 3,000 copies sold. It all depends on the category of your book and what else you’re competing with in a certain week. Three thousand copies, Can you believe it? If your wonderful book doesn’t make it, remember that there are many other marketing tools that can help propel your title just as well: other newspaper lists, awards, editor’s recommendations, reviews, and word of mouth. If your book is good, people will find it and love it!
So it’s time to get your head in the game. You are responsible for using the resources you have at your disposal in your marketing efforts in order to catapult your book to success. What’s that old motto, you don’t know until you try? Well doesn’t your mark on the world deserve your best efforts just to see how many people will experience the appreciation of what you have created? This is your baby, treat it as such, and give it the care and attention it deserves.