Tag Archives: Self-Promotion

Author Branding MYTHS

People often equate “branding” with “visual brand identity”, but it’s not the same thing. Branding is a much wider term.

Nowadays most authors are researching like crazy to discover the best methods to promote their books. But not every author can relate to why they need a brand, they have a blog and book cover, some social media accounts… done and branded right? Nope!

“My book is the product, and a good book sells itself through word of mouth marketing.”

Before I even get into the myths of author branding let me tell you what author branding is…

Author branding is the image you portray through your writing, your communication with your network and readers, the products you sell, and the visual identity that represents all of that.

Your brand should be seamless and spread across your entire online platform and throughout your business with letterhead, business cards, logo, etc.

There are many things to consider before developing your brand, but we can get into that on another post.

I know how confusing branding can be so my point for this post is to clarify what author branding “is not.”

Check It Out:

MYTH 1

I already have a great brand so I don’t need to do any work.

FACT

Your brand needs constant polishing to keep it shiny. The image you want to send to your readers is what you want to keep up all the time. If you’re the down-to-earth millionaire’s coach, then keep on doing things that will remind people that that is who you are. People are fickle-minded. All of a sudden, they might change their minds just because they can. If a new book enters your niche and catches their attention, you can lose your readers just because they want to try out something new. So keep updating your brand. Making little changes to your platforms look and advertising campaign to make sure that people can still see that you are around and you’re keeping true to their brand.

MYTH 2

I already know my brand. I don’t have to boast about it.

FACT

Brands exist in the mind of consumers. The definition of branding says that it is about your relationship with your readers. It’s not about what you think of yourself. Your brand is about what others think of you. You might think you’re a helpful, friendly author of parenting books, but if you don’t do anything to broadcast that image, people might think otherwise. If you want to establish a strong brand, you need to develop your confidence and go out there and act the way you want to be seen. Get the word out everywhere so you can consistently attract new people.

MYTH 3

I’ll focus on writing a great book instead, then the money will come flowing in.

FACT

There are one too many wonderful books out there that are not getting any downloads on Amazon because of one thing. The authors have failed to create and maintain a strong brand for themselves. At the same time, there are a number of bestselling books on the market that aren’t very good. The truth is that when you create an image of yourself in your readers’ heads, even if your book isn’t that remarkable to begin with, you have far better chances of making good sales.

MYTH 4

Branding is second place to everything else.

FACT

There are three steps in writing a bestseller. One, write first. Two, edit later. And three, market your book all the time, even when your book is not yet written and after your book has already been put out there and making sales. Branding goes right up there with marketing. Branding is the fuel that oils your sales machine. Without the constant interaction with potential customers that is branding, you won’t get any sales. It’s as simple as that.

MYTH 5

Branding is not important these days as it was years ago.

FACT

Branding may be even more important now that the role of the salesman has greatly diminished as people take it upon themselves to research the products they want to buy. So when people are looking for information, having a great brand gets you noticed. The better your branding, the easier it will be for people to follow you.

MYTH 6

Branding is deceptive.

FACT

Branding is about the experience people have with your book. When they feel happy, sad, scared, furious or deceived, that is what your brand is. You cannot deceive your customers because branding is not about what you say. You can say over and over again that you make your readers feel like they’re on top of the world, but if that is not what they feel, then that is not your brand. Your responsibility to your readers is simply to make sure that the message you want to put across resonates with their experience of your book.

MYTH 7

You don’t need branding if you have a unique selling point.

FACT

Your unique selling point wont be unique for long. when others see something that works, they copy it. The only way to stay at the top of the food chain is great branding.

MYTH 8

Branding is similar to sales and marketing.

FACT

Sales is different from marketing and marketing is different from branding.

Sales is a one-sided conversation. Marketing is about what you do to promote your brand.

Branding is about creating an experience for your readers. Without branding, you can’t put your marketing and sales into high gear because you have a half-baked story to tell.

It’s not as big, strong and impactful as the story you have when you have a great brand.

Writing to Make a Difference

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To all the writers I know and have met through social media, I want to say that I believe in you.

I believe that what you have to say can have an impact on the world around you. I believe that you are special and talented and I stand in awe of what most of you have accomplished already. I applaud all of your efforts, especially the time and care you’ve put into creating your works of art.

I hope that I can serve as some sort of inspiration by working tirelessly to compile resources and information to make your entire writing and authoring experience easier and more enjoyable.

As a graphic designer, I am currently writing a book that will help you understand how to go about creating all of the images you will need to successfully brand yourself as an author, publish your book, and market your book and your author platform.

This is something I’ve been working on for a while now. I have come to understand that there are so many of you out there who have something amazing to share but just don’t have the financial resources to get the graphics you need that would most likely serve to launch your successful writing career.

Visual imagery attracts the eye, it draws the viewer into what you’re attempting to promote. If you don’t have great graphics to support what you are trying to sell, the chances of you reaching the audience that’s available to you are substantially reduced. You are more than qualified to do the writing that people will enjoy. But you could benefit by having imagery that lives up to what you have to offer and attracts as many new readers to you as possible.

I hope you will find the information I have to share as a helpful resource as you continue along your journey. I want to make creating the graphics you need fun, easy, and affordable. I’m including templates and examples as well as free resources to help you get the graphic design work done on your own. I think you will not only enjoy the process of creating your own imagery, you’ll see the results in your growing network and book sales.

If you have any suggestions for information you’d like me to include, please let me know in the comments section 🙂

All my best,

Michelle Rene


Coming Soon!

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If you need help with your book cover or author graphics right away, I’m here to serve you…

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Author Tip: How to Brand Yourself

How to Brand Yourself

by Michelle Rene Goodhew

Your author platform will be based on your brand and your brand stems from who you are, how you present yourself and how you are perceived.

Your platform begins with you and you ultimately define your brand. Your brand must start with you and stay true to you.  Your brand is you, heart and soul.

Some people find this part of branding the most difficult. Figuring out how to see yourself as a brand can seem hard to grasp at first but is actually really easy.

You are a fascinating person with all kinds of interesting aspects of yourself that are unique and can be added into your author brand.

What you look like, what you wear, how you pose for pictures, these all can be inviting portions of your brand. Are you fun, are you approachable, and are your interests interesting. What you read makes up part of what inspires you to write, so that is also a portion of who you are and should be included in your brand. This doesn’t mean you should list the books and articles you’ve read, it means the themes and content of those things is a major interest to you and a major influence to your writing.

What are you always searching for on the internet, what are your questions or concerns about being an author, what do you have a passion for, what are you wanting most out of your career as an author and what do you believe you have to offer.

Your Voice:

Your personality shines through your writing. Who you are in your writing will be how you connect emotionally to the public. Be authentic, allow yourself to grow as a writer and project your personality through your writing. Your voice will capture your public and bring them back for more of who you are when you write.

Your Look:

How you portray yourself through your graphics and especially through your head-shot speaks volumes to your growing network. How do you want to be seen, be sure that whatever fashion you choose to be perceived is done through a professional manner. How you look reflects on what you have to offer. It is worth the extra bills to have a professional head-shot done that reflects how you would like to be perceived and possibly gives a clue to your unique voice. When it comes to graphics a picture tells a thousand words and a professional graphics artist usually speaks that language best, hire one.

What You Read:

What you soak up as a reader is absorbed and morphs into a part of what makes you, you. It influences the way you write and what you write about and those concepts and themes become a major portion of your brand.

Your Ideology:

Your beliefs and ideals will come through in your writing, people will recognize these core values and many may be drawn by them, or even put off by them. Beliefs can inspire or repulse. Choose what you wish to share wisely as it will have an impact on your audience.

Your Personal Passion:

Your passion for what you write will speak volumes. Your dreams, desire, and faith in what you share will be heard loud and clear. Speak from your heart with authenticity and your words will move people. In general, people are attracted to what has the ability to move them emotionally in a positive manner.

Your Content:

Your content is your catch; this is how you bait your readers into following your blog and investing in your writing. The content you choose to write about should be relative to who you are and what you are selling.

Your Communication:

How you communicate with others throughout your network is a trait that will attract and keep dedicated followers who will cross promote you. What you say and how you say it creates a personal relationship between you and the people in your network. This is the public’s opportunity to see how you interact with people and they are given the chance to become emotionally invested in you and your brand. What you have to say matters and will reflect on what you have to sell.

Make a list of all of these aspects and you have the portion of your brand that is you. It will be an impressive list when it comes to dreaming up new content for your blog. You are your best resource for ideas and you will find that who you are will be your most successful marketing aspect.

How to Brand YourselfAnother way to map out the brand of You is to make a tree, where you are the trunk and all of these aspects are branches reaching ever outward and defining who you are. Branding yourself is a journey of self-discovery, an enlightening adventure. This journey should not be something to dread, the discovery of who you are fills a deep need for belonging in this world and is one of the most gratifying projects in this book. Who you are will always continue to grow and evolve beyond who you are now. You have everything to look forward to in that this project of You, this portion of your brand, is one great adventure unfolding.

Where to start?

I am a list person, if this project is daunting to you then let’s take it step by step. Get out your notebook and let’s make a list of all of these things that define the You brand first.

  1. what is your gender and your age
  2. how do others see you
  3. how do you want others to see you
  4. what do you read
  5. what do you write
  6. what attracts you to other people
  7. what attracts people to you
  8. what is your best feature
  9. what do you find most interesting
  10. what inspires you
  11. what do you care about and put effort into
  12. who would you like to be in three years
  13. what are your dreams
  14. what is the book you have always wanted to write
  15. what is the book you are scared to write

These questions will reveal what makes you unique; I’m sure you can come up with many of your own questions too. What’s important is that you have this very basic list to begin with. The answers to these questions should give you a sense of direction when it comes to creating content for your blog, writing your books, and marketing yourself. This is the You brand.

Now make a new list of themes you see developing from your list, there are a few ideas for your first blog posts. You are a writer, an individual with a precious and continually growing gift that can now be shared with the world in confidence.


For Cover Design, Illustration, & Marketing Graphics, Contact Michelle Rene

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