Tag Archives: Social Media Marketing

How to Achieve Success as a Writer

writing, writing tip, writing advice, writing inspiration, writing motivation, amwriting, writelife, creative writing, aspiring author, write, success, blogging, how to write, social media marketing, copywriting, content writing, inspiration, motivation, advice,

If you’re a writer then you know all too well, the struggle to achieve success. Whether you write copy, content, author non-fiction or fiction books, or aspire to become a successful writer, you are looking for the best method to accomplish your goal. You should know that your dream is not beyond your reach….

Continue Reading: How to Achieve Success as a Writer

Writing to Make a Difference

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To all the writers I know and have met through social media, I want to say that I believe in you.

I believe that what you have to say can have an impact on the world around you. I believe that you are special and talented and I stand in awe of what most of you have accomplished already. I applaud all of your efforts, especially the time and care you’ve put into creating your works of art.

I hope that I can serve as some sort of inspiration by working tirelessly to compile resources and information to make your entire writing and authoring experience easier and more enjoyable.

As a graphic designer, I am currently writing a book that will help you understand how to go about creating all of the images you will need to successfully brand yourself as an author, publish your book, and market your book and your author platform.

This is something I’ve been working on for a while now. I have come to understand that there are so many of you out there who have something amazing to share but just don’t have the financial resources to get the graphics you need that would most likely serve to launch your successful writing career.

Visual imagery attracts the eye, it draws the viewer into what you’re attempting to promote. If you don’t have great graphics to support what you are trying to sell, the chances of you reaching the audience that’s available to you are substantially reduced. You are more than qualified to do the writing that people will enjoy. But you could benefit by having imagery that lives up to what you have to offer and attracts as many new readers to you as possible.

I hope you will find the information I have to share as a helpful resource as you continue along your journey. I want to make creating the graphics you need fun, easy, and affordable. I’m including templates and examples as well as free resources to help you get the graphic design work done on your own. I think you will not only enjoy the process of creating your own imagery, you’ll see the results in your growing network and book sales.

If you have any suggestions for information you’d like me to include, please let me know in the comments section 🙂

All my best,

Michelle Rene


Coming Soon!

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If you need help with your book cover or author graphics right away, I’m here to serve you…

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Wednesdays Visual Writing Prompt

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Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a story-teller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writer’s Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Why Authors Should Hire a Professional Copywriter

Do you need copy written for your website or blog that will market your books or your product? Thinking about doing it yourself? You may want to think again. While most everyone knows how to write, that is, put ideas down on paper. Most people don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling a product or service through the power of words.

Quality.

A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.

Positioning.

Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your book so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.

Perspective.

You’re in the middle of preparing for a new book launch, scheduling a meeting with your editor, hiring a new assistant and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your business as an author and about what makes your book unique in the eyes of your customers and prospects. In essence, you can’t see the forest for the trees. But a professional copywriter can bring fresh eyes and fresh ideas to the table. They are not caught up in the day-to-day inner workings of your business as an author and can therefore, many times, do a better job of communicating big picture concepts about your books.

Clarity.

Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept one that you may easily understand, but your customers may not and turn it into easy-to-read copy.

Brevity

Let’s face it. In today’s too-much-information age, everyone is deluged with more then they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.

Convenience.

Your time is valuable and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the copywriter does what he or she does best, writes.

Supporting the design.

A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.

The Bottom Line.

In today’s economy, selling books is as cutthroat as ever. You need copy that will get your books noticed. You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.

ACW copy

Twitter Etiquette

by M.R. Goodhew

There are all kinds of rules to know about how to operate on twitter. Get some of these wrong and you’ll be unfollowed and even blocked by some users. The intensity of the set of standards that has developed on twitter is so ingrained into its users, that I choose to call this subject Twitter Etiquette.

The List

It’s best not tag a person in your post unless you know for sure it is okay with them. Using a followers handle in a tweet without permission will get you unfollowed and possibly even blocked.

You should steer-cleer of posting 1o or more tweets in a row, you’d be monopolizing the feed and this is considered spammy. You want to time your tweets at intervals so it’s not just your tweets that everyone is seeing.

You shouldn’t use characters in your tweets that look unfamiliar to a regular keyboard standard, people might think you are unprofessional and may fail to trust your brand. Plus, they may have a hard time interpreting your tweet.

Try not to abbreviate everything in your tweet, it could get irritating to try and read. A few abbreviations such as RT for retweet, TY for thank you, are simple abbreviations that nearly everyone understands. The more you abbreviate, the more you begin to appear less human, and you won’t gain popularity as quickly or have people wanting to engage with you.

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Use hashtags relevant to your brand with every post you make. Over three hashtags is too many. Keep it to a maximum of three hashtags and be sure you’re not spamming a hashtag. When your content doesn’t provide any valuable information to a person searching that hashtag, you know you are spamming.

Do share other peoples content. It is customary to share a followers content if they have retweeted you, followed you, or mentioned you. At the same time, be sure that the tweet of theirs that you’re sharing is their pinned tweet. If they don’t have a pinned tweet, a good place to check for their content is in their photos. Most tweeters will attach their brand marketing to alluring photos that end up in their photo feed. Do your best not to retweet a retweet, it’s just rude. The only time that this would be okay is if you just can’t locate something that they have shared that is their own.

Be sure to share your own content after sharing others so that when people come to your profile it’s your tweets they see and share. Pin your best and most important tweet to the top of your page.

Twitter Jail copy

Know that when you exceed your followers in follows by a certain percentage, twitter will not let you follow any more users until both sides balance out.

Thank people for following you with a tweet. It’s not just an opportunity to thank them, but your chance to get your brand out there in the feed. This is also a case where it is okay to use their twitter handle to mention them.  Include a quick call to action, and be sure to add a relevant photo that they will want to share. Most people retweet thank you’s anyway just as a common courtesy.

Automation copy

You can also automate a direct message (DM) to send out to your new followers that tells them little about you and invites them to your website to discover more. Inviting people to your platform is important for the marketing aspect of your brand. It brings them one step closer to becoming a loyal follower and purchasing your product or inquiring about your services. Be sure your automated DM doesn’t sound generic, people tend to skip over generic DM’s. They want to feel as if they are communicating with a real person and making a connection, not a bot.

Be a friendly connection and retweet your new followers pinned tweet, why not, you’re there anyway right? This will get their attention and more than likely bring them back to your profile where they will take a closer look at all you have to offer. Follow back and add them to a public or private list once you have scanned their feed and know what they’re all about. This will aid you in monitoring your network later.

Thank people for re-tweeting you with a tweet and use their handle to mention them, this shows other tweeters who is re-tweeting, and hence, who to follow. It is a nice gesture. You can again include a call to action that pitches your brand and takes them to a point of sale or to your website. Always include a relevant picture if you can because it calls attention to your tweet.

Be sure to also retweet your retweeters, it’s only fair and proper. And again, try your best not to tweet their retweets. It might be considered lazy and rude not to attempt to retweet their original content.

Twitter Handles copy

Do respond to your mentions by thanking your follower or fellow tweeter. It’s more than likely that the mention is not automated so they took some time and effort to connect with you. Communicate with people who mention you and then re-tweet or mention them when you share their content in return.

If you’re in business (which I assume you are if you’re reading this) then you want to maintain a certain air of professionalism which means that some subject matter is taboo. Gossip, political viewpoints, anything that might be considered sexist or racist, and religion are typical subjects to steer clear of if you don’t want to offend portions of your network.

Send out a Friday tweet to your favorite followers thanking them.  This is tagged #FF. Follow Friday is essentially a Twitter holiday with the aim of getting people to follow one another.

Don’t just pay attention to the people that are paying attention to you. Take the time to reach out to your network and make connections. This is a great opportunity to monitor your lists.

Do tweet random tweets, be a human, say real things. This will make your followers more inclined to connect with you and respond well to your brand. Twitter isn’t just about marketing and people want to know that you’re a living, breathing person.

I recommend that you do not validate your followers as it will drive them away, and respond to them personally for following you rather than having a service do it.

Try to sell your entire brand on twitter through your personality and your tweets.

This is one way to help you become a success in creating a network of targeted followers that interact with your content, rarely unfollow, purchase your product, and spread the word about your brand.

Do you have a general rule that I didn’t think of? What are your top twitter rules?


Available in June 2016

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As an author you are in the business of selling books. If you’re not connected to twitter, you should be. Leveraging your network on twitter is essential to marketing your books. In this book you will discover:

  • the complete guide to the ins and outs of twitter
  • Who to follow and how to find them
  • Secrets to building influence on Twitter
  • the secrets to engaging your followers and making lasting connections
  • The formula behind successful marketing of your brand or author platform
  • Content strategies, time savers, and useful tips

Start your journey toward social media influence and business success!