Tag Archives: Writers Resources

Author Graphics: A Crash Course On Color

When it comes to graphic design you want to make the right connection with potential readers. You want to attract them. Your color scheme is crucial, not only in the design of your book cover but also in the design of your author brand. Your book is a part of your brand so the colors you choose say a lot about what you have to offer on a larger perspective – your brand plays a big part in what will keep readers coming back for more.

The mood of your book is reflected through the color scheme you choose for your cover. This tells potential buyers what your book has in store for them. A mistake many DIY authors make in cover design is choosing a picture that describes the theme of their book, but whose colors lack the ability to reflect the mood.

Your brand tells your audience what themes you have to offer as a writer. It sets the stage for all of your books to come. Your brand should complement your books, your style.

You want both the right images and the right mood to market yourself. Understanding the way colors affect the majority of us will help you know exactly what colors will work best for all of your graphics. I’ve listed genres of books most likely to contain certain colors, but you can use all colors, although some will be more dominant.

Here’s a helpful resource with advice you will want to consider while creating graphics that will work for you…

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The psychology of color:

Color speaks to us. Each color ignites an emotional reaction within us. It’s your job to choose the colors that elicit the right emotion in your audience, color speaks for your story louder than you may realize.

It’s been proven in scientific studies that color evokes specific emotions in almost everyone. How our brain perceives what it visualizes is relative to the psychology of color. The way that colors influence our minds is used in marketing to influence our purchasing decisions. The color of your book cover makes the first impact, it sparks a reaction in the potential buyer before they focus in on the image or title. This is your chance to make them look a little closer and not pass you by.

The look of your book is the major influence on a consumer’s buying decision. When it comes to your cover, you will want to get serious. Understanding the psychological impact of the colors you choose is imperative. That decision will make a difference in how many copies you sell or how much attention your marketing attracts.

Check out the following descriptions of how color can affect us. This will be a great help when you start designing.

red copy

Romance – Erotica – Cook Books – Non-Fiction: Red is known to elicit strong emotions in almost everyone. It increases passion and intensity and can also increase appetite.

Horror – Thriller – Mystery: Probably because red is the color of blood, it is related to survival, alertness, and safety. Stop signs, for example, are red for safety purposes. Red is also associated with danger.

Graphic designers know that red is known to increase the heart rate, so they use it in their graphics to attract impulsive shoppers. In marketing, red creates a sense of urgency.

ORANGE copy

Self Help – Romance – Nonfiction: Orange is warm and inviting, it stirs a joyful excitement or intrigue and interest. It also stimulates the mind and offers encouragement. Orange encourages viewers to look on the bright side of things. In marketing, orange is used to influence impulsive shoppers because it encourages them to buy.

YELLOW copy

Romance – Children’s – Non-Fiction: Yellow can be used in almost any design because it makes people think and grabs their attention. You’ll want to steer clear of using too much yellow because that could cause anxiety. Yellow can also invoke cheerfulness. It represents youthfulness, optimism, and clarity.

GREEN copy

Fantasy – Non-Fiction: Green is a warm color that soothes depression. In marketing, green is associated with wealth. This color represents health and calm, especially new growth. It is also a symbol of fertility.

Brown copy

Fantasy – Spiritual – Non-Fiction: In marketing, brown is associated with dependability, reliability, and resilience. Brown is a base color in nature and is great for fantasy books and can be used as back-drop color for them as well as spiritual or some non-fiction books.

BLUE copy

Non-Fiction – Spiritual: Blue gives off a sense of confidence and increases productivity. In marketing, most businesses use blue in their brand because it creates a sense of security and trust. It is a calm and safe color that inspires clarity and creativity. Different shades of blue are great for the entrepreneur, and any book cover where its attributes are relative to the theme.

PURPLE copy

Fantasy – Erotica – Historical Fiction: Women are drawn to purple, it is the color of creativity, mystery, and regeneration. Purple contains the stability of blue and the energy of red. Purple is not a good color for non-fiction marketing because it can influence too much introspection and can be a distraction.

WHITE copy

You should never use pure white in design because it will blend into the backdrop of webpages. Use different shades of white for a clean look, to express perfection. This color is mainly used as a secondary color to bring attention to a portion of your design hierarchy.

BLACK copy

Just like white, you should never use pure black in your designs for exactly the same reasons. Some webpages and backdrops are pure black, and your design will disappear in them. Lighten your black a bit and mix it with a different color, so at first glance, it will appear to be black but will still stand out on the web.

Black represents a degree of sophistication, mystery, power, and control. Black in your design can also represent a darker nature or negativity.

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When you’re choosing your colors, your last step will be to choose a hue or two that highly contrast with your main color pallet. You can use these colors to highlight areas that you want your viewer to focus on or have their focus drawn to. You can also use these colors with your fonts. In fact, fonts are often used for the same effect, to draw the eye by being large or expressive.

Not all of the reasons you’ve read here should be taken into account when choosing your colors for the cover of your book. What you do want to always keep in mind is the theme of your book and what colors will represent that theme the best while also invoking the right response from potential readers.

For author graphics, you’re wanting to set the right mood to attract attention to whatever you are marketing at that time, a blog post, the release of your book, etc.

Good luck with your graphics!

LINE BLACK copy

Your feedback is appreciated! Questions and comments are welcome!

Wednesdays Visual Writing Prompt

The video and gif below show a quintessential gray alien supposedly captured by the Russian KGB; the video gives more detail about the alleged relationship between Russia and the aliens, and an agreement that prohibited the Russians from recording their communications with the aliens…it’s got me convinced!

What do you think?

I’m really excited at the prospect of reading all of the shorts created from this awesome footage prompt!

Gray aliens crash landing on this planet is a long-documented phenomenon that has been investigated by UFO researchers as well as other more mainstream journalists. Though the theories vary about what exactly they are and what they are here for –

Though the theories vary about what exactly they are and what they are here for, there isn’t much debate in the community anymore about whether or not they exist!

So, one must then wonder…

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Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dared go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this will be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites. Or share your response to the writing challenge in the comments section below.
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

Do you believe?

Must Have Writing Tools for Story Outlining

must-have-writing-tools-for-story-outlining-copy

Tools and Templates for Your Story Outline

As a writer, I am a planner. I am a huge fan of outlining a story or book and find the process extremely enjoyable.

Brainstorming

Planning your book with a story outline is a great way to break it down into small writing goals, each with a focused idea.

What I love about brainstorming an outline: I can think up an idea, break it down into major scenes, and get an overall feel for the story I’m wanting to write. I can follow a general story arch and make sure that my major scenes are occurring where they need to. It’s a fun exercise that allows me to see the whole story idea come together before a word of it is actually written.


Tools

Scrivener is the number one tool writers use to write their books. It has great options for storyboarding/outlining. It formats your book for uploading to your publisher. Go check out everything this program has to offer. Honestly, if you don’t have Scrivener, I strongly suggest you make the investment. Below is my affiliate link.

Buy Scrivener for Windows (Regular Licence)

If you have Scrivener, another great tool you may want to try is Scapple. Scapple is an easy-to-use tool for getting ideas down as quickly as possible and making connections between them. It isn’t exactly mind-mapping software—it’s more like a freeform text editor that allows you to make notes anywhere on the page and to connect them using straight dotted lines or arrows. If you’ve ever scribbled down ideas all over a piece of paper and drawn lines between related thoughts, then you already know what Scapple does. Plus, you can drag your notes right into Scrivener.


What’s Great About Outlining

  • Outlining breaks down your story idea into small enough segments that you can write about them in one sitting.
  • You can focus on one scene at a time and know where the story is heading so you can really dive into the scene with confidence.
  • You can add details concerning character development to the story arc. I actually add to my outline, about a paragraph on what’s going on in each scene, or what needs to happen, and what’s changing or coming to light with the characters.
  • You can set a milestone goal for each scene and reward yourself each time you’ve finished one. Rewarding yourself along the way will make you more apt to continue with a writing routine.

Books

Here are some great books I recommend if you’re looking to learn more about outlining.

41rtj4w2zzl-_sy346_ Outlining Your Novel: Map Your Way to Success

by K.M. Weiland

 

 


Templates

For those of you who are wanting to get started right away, here are some templates that you can post up as references to help you as you work through your outline. Although there are several different plot themes you could use and many different methods of outlining, in these templates you’ll find a basic outlining method that works well for most works of fiction. However, I highly recommend reading one or more of the books above before you begin.

*Right-click on the template to save to your computer and print. Images should print as 8.5 x 11 inch or you can choose your own printing options if you’d like them smaller.

Step One: Some basics to consider before you start your outline.

outlining-your-novel-step-one-copy

 

Step Two: Some pre-outline questions that will help you get started.

outlining-your-novel-step-two-copy

 

Step Three: A layout of a basic story structure for reference.

outlining-your-novel-step-three-copy

 

Step Four: A story outline template with the story structure highlighted where it should appear within the story arc.

outlining-your-novel-step-four-copy

 

 


For an eye-catching book cover design

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Wednesdays Visual Writing Prompt

ship-in-stormWednesdays Visual Writing Prompt

Challenge

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this will be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites. Or share your response to the writing challenge in the comments section below.
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Wednesdays Visual Writing Prompt

horror-21epp8y

Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writer’s Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!