Tag Archives: writers

Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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Wednesdays Visual Writing Prompt

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Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writer’s Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Wednesdays Visual Writing Prompt

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Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a story-teller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writer’s Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Free Book Cover Design

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I am happy to be gearing up for the next drawing with the Indie Author Advocate.

This is a drawing which is held four times per year for a free book cover design and more.

Everyone is welcome to enter for a prize of a free design package that includes both your Trade Paperback cover and eBook cover as well as some of our most popular author graphics.

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Once every three months I volunteer my design services to help an indie author get their book and their brand off to a colorful start.

I have been so blessed by, and so welcomed by the indie author community, that I thought this was the least I could do to give back to them.

I do not publicize that I volunteered my time and services to you, so your privacy is respected.

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WHAT YOU GET WHEN YOU WIN

This package saves you $700 in design fees, which gives you more to invest in the remainder of the publishing services you might require.

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The next drawing takes place on October 1st 2016 and the prizes can be claimed anytime. Send me an email telling me a little about yourself and your book to enter.

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Making Maps

I was happy when I received a commission last month to illustrate a Map for Aaron Thomas, author of The Weapon Bearer. Check out his website and books here.

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Maps are one of my favorite things to illustrate, I love the look of an old map, they just whisk you away to far off worlds in your mind and you’re instantly on an adventure.

This is only the third map I have ever created but I think I’m improving a lot with each project. If you have any suggestions for my future creations I’d love to hear them. I hope to do many more map illustrations in the future.

If you are looking for a map illustration I’d love to hear from you. Check out this link to find out more information.

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