Tag Archives: writing books

Author Branding MYTHS

People often equate “branding” with “visual brand identity”, but it’s not the same thing. Branding is a much wider term.

Nowadays most authors are researching like crazy to discover the best methods to promote their books. But not every author can relate to why they need a brand, they have a blog and book cover, some social media accounts… done and branded right? Nope!

“My book is the product, and a good book sells itself through word of mouth marketing.”

Before I even get into the myths of author branding let me tell you what author branding is…

Author branding is the image you portray through your writing, your communication with your network and readers, the products you sell, and the visual identity that represents all of that.

Your brand should be seamless and spread across your entire online platform and throughout your business with letterhead, business cards, logo, etc.

There are many things to consider before developing your brand, but we can get into that on another post.

I know how confusing branding can be so my point for this post is to clarify what author branding “is not.”

Check It Out:

MYTH 1

I already have a great brand so I don’t need to do any work.

FACT

Your brand needs constant polishing to keep it shiny. The image you want to send to your readers is what you want to keep up all the time. If you’re the down-to-earth millionaire’s coach, then keep on doing things that will remind people that that is who you are. People are fickle-minded. All of a sudden, they might change their minds just because they can. If a new book enters your niche and catches their attention, you can lose your readers just because they want to try out something new. So keep updating your brand. Making little changes to your platforms look and advertising campaign to make sure that people can still see that you are around and you’re keeping true to their brand.

MYTH 2

I already know my brand. I don’t have to boast about it.

FACT

Brands exist in the mind of consumers. The definition of branding says that it is about your relationship with your readers. It’s not about what you think of yourself. Your brand is about what others think of you. You might think you’re a helpful, friendly author of parenting books, but if you don’t do anything to broadcast that image, people might think otherwise. If you want to establish a strong brand, you need to develop your confidence and go out there and act the way you want to be seen. Get the word out everywhere so you can consistently attract new people.

MYTH 3

I’ll focus on writing a great book instead, then the money will come flowing in.

FACT

There are one too many wonderful books out there that are not getting any downloads on Amazon because of one thing. The authors have failed to create and maintain a strong brand for themselves. At the same time, there are a number of bestselling books on the market that aren’t very good. The truth is that when you create an image of yourself in your readers’ heads, even if your book isn’t that remarkable to begin with, you have far better chances of making good sales.

MYTH 4

Branding is second place to everything else.

FACT

There are three steps in writing a bestseller. One, write first. Two, edit later. And three, market your book all the time, even when your book is not yet written and after your book has already been put out there and making sales. Branding goes right up there with marketing. Branding is the fuel that oils your sales machine. Without the constant interaction with potential customers that is branding, you won’t get any sales. It’s as simple as that.

MYTH 5

Branding is not important these days as it was years ago.

FACT

Branding may be even more important now that the role of the salesman has greatly diminished as people take it upon themselves to research the products they want to buy. So when people are looking for information, having a great brand gets you noticed. The better your branding, the easier it will be for people to follow you.

MYTH 6

Branding is deceptive.

FACT

Branding is about the experience people have with your book. When they feel happy, sad, scared, furious or deceived, that is what your brand is. You cannot deceive your customers because branding is not about what you say. You can say over and over again that you make your readers feel like they’re on top of the world, but if that is not what they feel, then that is not your brand. Your responsibility to your readers is simply to make sure that the message you want to put across resonates with their experience of your book.

MYTH 7

You don’t need branding if you have a unique selling point.

FACT

Your unique selling point wont be unique for long. when others see something that works, they copy it. The only way to stay at the top of the food chain is great branding.

MYTH 8

Branding is similar to sales and marketing.

FACT

Sales is different from marketing and marketing is different from branding.

Sales is a one-sided conversation. Marketing is about what you do to promote your brand.

Branding is about creating an experience for your readers. Without branding, you can’t put your marketing and sales into high gear because you have a half-baked story to tell.

It’s not as big, strong and impactful as the story you have when you have a great brand.

Must Have Writing Tools for Story Outlining

must-have-writing-tools-for-story-outlining-copy

Tools and Templates for Your Story Outline

As a writer, I am a planner. I am a huge fan of outlining a story or book and find the process extremely enjoyable.

Brainstorming

Planning your book with a story outline is a great way to break it down into small writing goals, each with a focused idea.

What I love about brainstorming an outline: I can think up an idea, break it down into major scenes, and get an overall feel for the story I’m wanting to write. I can follow a general story arch and make sure that my major scenes are occurring where they need to. It’s a fun exercise that allows me to see the whole story idea come together before a word of it is actually written.


Tools

Scrivener is the number one tool writers use to write their books. It has great options for storyboarding/outlining. It formats your book for uploading to your publisher. Go check out everything this program has to offer. Honestly, if you don’t have Scrivener, I strongly suggest you make the investment. Below is my affiliate link.

Buy Scrivener for Windows (Regular Licence)

If you have Scrivener, another great tool you may want to try is Scapple. Scapple is an easy-to-use tool for getting ideas down as quickly as possible and making connections between them. It isn’t exactly mind-mapping software—it’s more like a freeform text editor that allows you to make notes anywhere on the page and to connect them using straight dotted lines or arrows. If you’ve ever scribbled down ideas all over a piece of paper and drawn lines between related thoughts, then you already know what Scapple does. Plus, you can drag your notes right into Scrivener.


What’s Great About Outlining

  • Outlining breaks down your story idea into small enough segments that you can write about them in one sitting.
  • You can focus on one scene at a time and know where the story is heading so you can really dive into the scene with confidence.
  • You can add details concerning character development to the story arc. I actually add to my outline, about a paragraph on what’s going on in each scene, or what needs to happen, and what’s changing or coming to light with the characters.
  • You can set a milestone goal for each scene and reward yourself each time you’ve finished one. Rewarding yourself along the way will make you more apt to continue with a writing routine.

Books

Here are some great books I recommend if you’re looking to learn more about outlining.

41rtj4w2zzl-_sy346_ Outlining Your Novel: Map Your Way to Success

by K.M. Weiland

 

 


Templates

For those of you who are wanting to get started right away, here are some templates that you can post up as references to help you as you work through your outline. Although there are several different plot themes you could use and many different methods of outlining, in these templates you’ll find a basic outlining method that works well for most works of fiction. However, I highly recommend reading one or more of the books above before you begin.

*Right-click on the template to save to your computer and print. Images should print as 8.5 x 11 inch or you can choose your own printing options if you’d like them smaller.

Step One: Some basics to consider before you start your outline.

outlining-your-novel-step-one-copy

 

Step Two: Some pre-outline questions that will help you get started.

outlining-your-novel-step-two-copy

 

Step Three: A layout of a basic story structure for reference.

outlining-your-novel-step-three-copy

 

Step Four: A story outline template with the story structure highlighted where it should appear within the story arc.

outlining-your-novel-step-four-copy

 

 


For an eye-catching book cover design

01c

Wednesdays Visual Writing Prompt

wvwp-0011-copy

Wednesdays Visual Writing Prompt

Challenge

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a storyteller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites. Or share your response to the writing challenge in the comments section below.
  • You have until the following Tuesday to complete this writer’s prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments:-)

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Wednesdays Visual Writing Prompt

images (3)Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a story-teller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writers Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writers prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments 🙂

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!

Wednesdays Visual Writing Prompt

Untitled-6 copyWednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a story-teller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writers Prompt, if you like, to show us all your badge! AWESOME
  • You have until the following Tuesday to complete this writers prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments 🙂

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!